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Tresl’s Segments Analytics gives small online stores the same data analytics as large sellers

TechCrunch

Tresl ’s flagship product, e-commerce intelligence platform Segment Analytics, is designed to give small brands on Shopify access to the same kind of analytics larger online retailers have. Segments Analytics can be used for advertising across multiple channels, including email, Facebook and Google.

Analytics 252
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Location data analytics startup Placer.ai raises $50M Series B

TechCrunch

It’s been a very tough year for Placer.ai ’s core customer segments of retail and commercial real estate, to put it mildly. But the foot traffic and location analytics startup saw growth in new categories, including consumer packaged goods (CPG) and hedge funds that use its tech to perform due diligence.

Analytics 236
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Cartona gets $4.5M pre-Series A to connect retailers with suppliers in Egypt

TechCrunch

Year-old startup Capiter announced last week that it raised a $33 million Series A to digitize Egypt’s traditional offline retail market. It’s looking to take a large pie in the budding e-commerce and retail play, where multiple startups are pulling their weight including Cartona, also a year-old startup out of Egypt.

Retail 50
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Singapore-based retail analytics company Trax raises $640M Series E led by SoftBank Vision Fund 2 and BlackRock

TechCrunch

COVID-19 forced many retailers and brands to adopt new technologies. Retail analytics unicorn Trax expects that this openness to tech innovation will continue even after the pandemic. Early in the pandemic, retailers had to cope with surge buying, as customers emptied shelves of stock while preparing to stay at home.

Retail 186
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Microsoft partners with AiFi to launch Smart Store Analytics, a tracking service for cashierless outlets

TechCrunch

In partnership with AiFi , a startup that aims to enable retailers to deploy autonomous shopping tech cost-effectively, Microsoft today launched a preview of a cloud service called Smart Store Analytics. It might sound like a lot of personal data Smart Store Analytics is collecting.

Analytics 241
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Meadow launches a powerful mobile marketing tool for cannabis dispensaries

TechCrunch

Called the Meadow Platform, it includes two key tools for dispensaries: a customer relationship manager (CRM) and a text messaging platform for mobile marketing. Meadow’s POS system is widely used throughout the legal cannabis industry, giving retailers inventory management, analytics, online ordering and more.

Marketing 254
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What is predictive analytics? Transforming data into future insights

CIO

Predictive analytics definition Predictive analytics is a category of data analytics aimed at making predictions about future outcomes based on historical data and analytics techniques such as statistical modeling and machine learning. from 2022 to 2028. As such it can help adopters find ways to save and earn money.

Analytics 218