TechCrunch

MAY 1, 2021

How Klaviyo used data and no-code to transform owned marketing (3,000 words/12 minutes). Marketing in 2021 is emotional and not just transactional (2,200 words/9 minutes). Here’s what to know: On Equity, we talked about how these abysmal metrics were both a predicted but still surprising effect of Zoom investing. And finally.

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TechCrunch

NOVEMBER 21, 2022

Sylvain Le Borgne is MediaMath’s chief partnership officer and head of data and analytics. Viewability is no longer enough, and “attention metrics” are becoming increasingly popular in the industry. Attention metrics are an evolution of engagement. Defining attention metrics. Why attention metrics.

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TechCrunch

JANUARY 7, 2021

Quantum Metric , which provides a cloud-based service both to build digital products and then test and fix them in real time to improve how they work, sold by the company as Continuous Digital Product Design, has picked up $200 million in funding, a Series B round that values the company at more than $1 billion.

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CIO

NOVEMBER 21, 2024

Successful CIOs work hand-in-hand with their C-suite peers to ensure that IT initiatives reflect the company’s ambitions—enhancing operational efficiency, driving innovation, or expanding market presence. These metrics might include operational cost savings, improved system reliability, or enhanced scalability.

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TechCrunch

JUNE 17, 2021

Now, three alums that worked with data in the world of Big Tech have founded a startup that aims to build a “metrics store” so that the rest of the enterprise world — much of which lacks the resources to build tools like this from scratch — can easily use metrics to figure things out like this, too.

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TechCrunch

MAY 17, 2022

Direct-to-consumer companies generate a wealth of raw transactional data that needs to be refined into metrics and dimensions that founders and operators can interpret on a dashboard. In the worst cases, this can lead founders to drastically overestimate their customer lifetime value (LTV) and overspend on marketing campaigns.

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TechCrunch

NOVEMBER 22, 2022

“Once you get investors, the story doesn’t matter; it’s all about the metrics, the numbers and the performance,” Bamberger said. Track and capture: Getting started with attention metrics. ” Track and capture: Getting started with attention metrics.

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TechCrunch

JULY 20, 2022

He says the new cash will be put toward R&D efforts, geographic and market growth, and launching as many as three new products within the next 12 to 18 months. Contentsquare remains focused on its original bread and butter, which is to say web and app analytics. billion in transactions daily. .” In the U.S.

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CIO

MARCH 13, 2025

This is a safe bet for Microsoft, as there are no real alternatives in the market offering feature parity at the same price point, even after the price increase, he said. While some may make the move to the Microsoft 365 E5 bundle, others might use this as a pivotal moment to explore alternative analytics platforms, he said.

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TechCrunch

DECEMBER 20, 2022

. “The truth is: vanity metrics don’t measure how engaged potential customers are, ” writes Christopher P. Willis, chief marketing and pipeline officer at Acrolinx. Banish vanity metrics from your startup’s pitch deck. “Don’t confuse fluffy numbers and vanity metrics with your go-to-market strategy.”

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TechCrunch

JUNE 10, 2021

Productivity analytics startup Time is Ltd. wants to be the Google Analytics for company time. Furthermore, Ulf Zetterberg, founder and former CEO of contract discovery and analytics company Seal Software, is joining as president and co-founder. Or perhaps a sort of “Apple Screen Time” for companies.

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N2Growth Blog

NOVEMBER 5, 2024

This role requires a deep understanding of market dynamics, consumer behavior, and technological trends, enabling the organization to adapt to changes and lead them. These efforts have resulted in personalized marketing and improved operational efficiency, underscoring the tangible benefits of a digital-first strategy.

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TechCrunch

SEPTEMBER 20, 2021

When you are the founder of a young startup, it is always very hard to gauge the right amount of effort to dedicate to marketing. Australian growth marketing agency Ammo , in contrast, wants to make sure that its clients aren’t overinvesting nor underinvesting. Botch it and you risk looking unprofessional. Cam Sinclair.

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CIO

NOVEMBER 14, 2024

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. We’re in publishing, but it’s the accompanying services that differentiate us on the market; the technology component is what gives value to our business.”

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CIO

NOVEMBER 9, 2022

One potential solution to this challenge is to deploy self-service analytics, a type of business intelligence (BI) that enables business users to perform queries and generate reports on their own with little or no help from IT or data specialists. But there are right and wrong ways to deploy and use self-service analytics.

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TechCrunch

AUGUST 21, 2023

Apple announced today several new updates to its podcast creator tools, including, most notably, the addition of Subscription Analytics within Apple Podcasts Connect — the dashboard where podcasters track how their listeners engage with their shows. per month subscription.

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TechCrunch

JULY 20, 2021

Maya Moufarek, founder of Marketing Cube , spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. “Choose a marketer or agency with no direct experience and you may simply get the wrong answer for your situation.”

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CIO

MARCH 26, 2025

For example, in the online job market, optimizing search algorithms and AI-driven candidate-job matching directly impacts user engagement and revenue. When both technology and business leadership understand each others challenges and objectives, it becomes easier to adapt to market shifts from a holistic viewpoint, says Shajy Thomas.

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TechCrunch

FEBRUARY 2, 2023

Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the pandemic hit — and marketing budgets froze. The email tools provide research material (e.g.

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TechCrunch

SEPTEMBER 23, 2021

Millions of people in sub-Saharan Africa and emerging markets continue to live without access to electricity. Zola Electric , one such provider, is announcing today that it has closed $90 million in new funding to enter new markets and drive distributed renewable energy. The company has evolved since then. “More than 2.2

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TechCrunch

MARCH 10, 2022

Now, a startup called DataRails , which has built a set of financial planning and analytics tools for those users, so that they can get more out of their numbers on Excel (or whatever spreadsheet app is being used, for that matter), is announcing some funding on the back of seeing strong take-up of its product. Image Credits: DataRails.

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Perficient

DECEMBER 16, 2024

Email marketing remains a cornerstone for businesses aiming to connect with their audience effectively in the ever-evolving digital landscape. This blog delves into the features, benefits, and best practices of Email Studio, providing insights into how it can elevate your email marketing strategy.

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TechCrunch

FEBRUARY 8, 2023

Uber alums’ engineering analytics startup Hatica has raised $3.7 The San Francisco-headquartered startup aims to boost the productivity and well-being of developers by helping them better understand how they are spending their time with detailed engineering analytics. funding by Jagmeet Singh originally published on TechCrunch

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Honeycomb

NOVEMBER 19, 2024

is not a laundry list , it’s not marketing speak, and it’s not that complicated or hard to understand. phenomenon We’ve all heard the slogan, “metrics, logs, and traces are the three pillars of observability.” but the best you can do with metrics-backed tools will always be percentile aggregates and random exemplars. generation.

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Software Review Weak Development Team Metrics Technical Review 133

TechCrunch

OCTOBER 4, 2021

Changes to attribution in iOS 14 and further refinements in iOS 15, plus other privacy-preserving initiatives in the industry, have forced growth marketers to rethink how they define their growth analytics engines. Help TechCrunch find the best growth marketers for startups.

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TechCrunch

OCTOBER 10, 2021

The startup has developed an all-in-one SDK that helps developers optimize their mobile game through analytics and A/B testing to turn it into a profitable venture. It lets them track and improve the most important metrics of the industry — cost of acquisition, retention and session times.

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TechCrunch

NOVEMBER 15, 2021

The company later decided to shut down adjacent messaging and A/B testing products to focus solely on the product analytics market. But beyond Movafaghi’s leadership, he ultimately likes the focus of the company and believes that product analytics is still a young market with lots of growth potential.

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Hacker Earth Developers Blog

DECEMBER 25, 2024

Insights and analytics HackerEarths detailed reporting and analytics provide a clear view of candidate performance, helping you identify top talent based on data rather than gut feelings. Here are several key metrics and methods to evaluate the effectiveness of your HiPo identification process: 1.

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TechCrunch

JUNE 1, 2022

Coralogix is an established leader in the modern observability market and is differentiated by its product, mission, and vision,” said Alek Ferro, a director at Advent, in a statement. “We

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TechCrunch

NOVEMBER 13, 2020

We asked survey respondents to assess a list of 16 technologies, from advanced analytics to quantum computing, and put each one into one of these four buckets. Here’s what our survey respondents put into the “investing or piloting” bucket, in ranked order: Advanced analytics. AI/machine learning.

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Technology Enterprise Company Survey 337

CIO

NOVEMBER 19, 2024

Recognize IT and business are inseparable IT and business strategies are now fully intertwined, observes Jay Upchurch, EVP and CIO at analytics vendor SAS. Collie believes it’s far more productive to ask business leaders about their own jobs, including their view of market trends and the key business challenges they’re facing.

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TechCrunch

OCTOBER 21, 2020

Interestingly, the company judged to be the fastest-growing on the latest list, Plausible , is an “open startup” (all its metrics are published, including revenues) and states on its website that it is “not interested in raising funds or taking investment. There have been previous attempts to create similar lists.

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CIO

OCTOBER 14, 2024

Taylor adds that functional CIOs tend to concentrate on business-as-usual facets of IT such as system and services reliability; cost reduction and improving efficiency; risk management/ensuring the security and reliability of IT systems; and ongoing support of existing technology and tracking daily metrics.

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CIO

APRIL 1, 2025

Cohesive, structured data is the fodder for sophisticated mathematical models that generates insights and recommendations for organizations to take decisions across the board, from operations to market trends. Error-filled, incomplete or junk data can make costly analytics efforts unusable for organizations.

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TechCrunch

FEBRUARY 11, 2022

Market Study Report predicts the global restaurant management software market to grow nearly 15% annually to reach $6.95 The company has shown operational capabilities in small and medium-sized proof-of-concept deployment and is ready to scale its technology to larger markets and audiences. That need continues to grow.

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CIO

MARCH 21, 2022

Data scientists are analytical data experts who use data science to discover insights from massive amounts of structured and unstructured data to help shape or meet specific business needs and goals. What is a data scientist?

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