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The future of Gen AI in analytics

CIO

Enter Gen AI, a transformative force reshaping digital experience analytics (DXA). Gen AI as a catalyst for actionable insights One of the biggest challenges in digital analytics isn’t just understanding what’s happening, but why it’s happening—and doing so at scale, and quickly. That’s where Gen AI comes in.

Analytics 193
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Part 1: A Survey of Analytics Engineering Work at Netflix

Netflix Tech

This article is the first in a multi-part series sharing a breadth of Analytics Engineering work at Netflix, recently presented as part of our annual internal Analytics Engineering conference. Subsequent posts will detail examples of exciting analytic engineering domain applications and aspects of the technical craft.

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5 tips for better business value from gen AI

CIO

For example, developers using GitHub Copilots code-generating capabilities have experienced a 26% increase in completed tasks , according to a report combining the results from studies by Microsoft, Accenture, and a large manufacturing company. Below are five examples of where to start. These reinvention-ready organizations have 2.5

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Six steps to creating a successful IT strategy: A guide for CIOs

CIO

For example, if a business prioritizes customer focus, IT must step up by improving digital channels and delivering personalized services. If competitors are using advanced data analytics to gain deeper customer insights, IT would prioritize developing similar or better capabilities.

Strategy 200
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AI as a catalyst for ESG: Empowering CIOs to drive sustainable innovation

CIO

Aligning IT operations with ESG metrics: CIOs need to ensure that technology systems are energy-efficient and contribute to reducing the company’s carbon footprint. Training large AI models, for example, can consume vast computing power, leading to significant energy consumption and carbon emissions.

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NHL turns to venue metrics data to drive sustainability

CIO

To reduce its carbon footprint and mitigate climate change, the National Hockey League (NHL) has turned to data and analytics to gauge the sustainability performance of the arenas where its teams play. For example, more than two-thirds of NHL arenas have converted to LED game lights, leading to substantial energy savings in those facilities.

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Track and capture: Getting started with attention metrics

TechCrunch

Sylvain Le Borgne is MediaMath’s chief partnership officer and head of data and analytics. Viewability is no longer enough, and “attention metrics” are becoming increasingly popular in the industry. Attention metrics are an evolution of engagement. Defining attention metrics. Sylvain Le Borgne. Contributor.

Metrics 206