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What is predictive analytics? Transforming data into future insights

CIO

Predictive analytics definition Predictive analytics is a category of data analytics aimed at making predictions about future outcomes based on historical data and analytics techniques such as statistical modeling and machine learning. from 2022 to 2028. As such it can help adopters find ways to save and earn money.

Analytics 218
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Call analytics platform Invoca expands into sales, e-commerce and customer experience

TechCrunch

Ahead of the event, CEO Gregg Johnson (previously an executive at Salesforce) told me that customers have been asking Invoca to expand beyond its previous focus on providing “conversation intelligence” to marketing teams. “We were already going down this path, but when COVID hit, we tripled down on it.”

Analytics 192
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SimilarWeb raises $120M for its AI-based market intelligence platform for sites and apps

TechCrunch

The startup has raised $120 million, funding it will use to continue expanding its platform both through acquisitions and investing in its own R&D, with a focus on providing more analytics services to larger enterprises alongside its current base of individuals and companies of all sizes that do business on the web.

Marketing 250
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Micro-Moments in eCommerce & DXP: Capturing Customers at Their Most Intent-Driven

Perficient

In todays fast-paced digital landscape, eCommerce professionals must seize fleeting opportunities to engage consumers. For eCommerce, this means adapting strategies to meet consumers where and when they need you most. Below, we break down the four micro-moment types and explore how to capture them to boost your eCommerce strategy.

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Shopify makes $100M strategic investment in marketing automation startup Klaviyo

TechCrunch

E-commerce marketing automation platform Klaviyo has received a $100 million strategic investment from Shopify, according to documents filed with the U.S. Using Klaviyo, businesses can set up triggers for messages about abandoned carts, product recommendations and more, leveraging an array of templates and predictive analytics tools.

Marketing 247
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Jarvis ML snags $16M to help companies personalize their products

TechCrunch

In an interview with TechCrunch, CEO Rakesh Yadav said that the new capital will be used to grow Jarvis ML’s R&D and sales and marketing teams to “accelerate product development and market penetration.” “ The pandemic has accelerated the shift in consumer purchasing trends moving online.

Company 241
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Tel Aviv-based Cymbio raises $20 million in Series B funding, draws the backing of ex-Amazon and former Shopify executives

TechCrunch

The company was founded in 2015 by Roy Avidor, Mor Lavi and Gilad Zirke, driven by their passion for eCommerce and a realization of the challenges faced by brands and retailers in digital commerce. The platform was built to connect brands with retailers and/or marketplaces.

Retail 246