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In todays fast-paced digital landscape, eCommerce professionals must seize fleeting opportunities to engage consumers. For eCommerce, this means adapting strategies to meet consumers where and when they need you most. Below, we break down the four micro-moment types and explore how to capture them to boost your eCommerce strategy.
The portfolio of digital transformation initiatives often includes programs targeting growth, efficiencies, and improved end-user experiences, but adequate evaluation of outcomes requires program leaders to select KPIs specific to each initiative. As a result, outcome-based metrics should be your guide.
Power BI is Microsoft’s interactive data visualization and analytics tool for business intelligence (BI). You can also use Frontline’s Analytic Solver to turn Excel analytics models into custom Power BI visualizations without having to design the custom visual in JavaScript.
However, when starting an ecommerce business, many business owners overlook conversion rate optimization, which is not unusual. Less friction in ecommerce, SaaS, and Fintech means a more delightful product. . Compare your highest converting pages month after month or year after year with Google Analytics. Be sure to: .
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