The product-led growth behind edtech’s most downloaded app
TechCrunch
MAY 3, 2021
So it replaced top-down curriculums with analytics-driven growth strategies, becoming consumed by an ethos that has more recently been dubbed product-led growth. Tyler Murphy, having graduated from his intern position at Duolingo launching the company’s iOS app, noticed that the gaming world was rapidly innovating around him in the mid-2010s.
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