Crunchbase News

JULY 3, 2024

Optimize marketing and sales expenditures Smart spending in marketing can yield big savings and better results. Start with leveraging digital marketing channels such as SEO, content marketing and social media. Tools like Google Analytics can track performance, helping you refine your strategies for maximum impact.

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Strategy Company Marketing Digital Marketing 125

AWS Machine Learning - AI

MARCH 20, 2025

Use cases for Amazon Bedrock Data Automation Key use cases such as intelligent document processing , media asset analysis and monetization , speech analytics , search and discovery, and agent-driven operations highlight how Amazon Bedrock Data Automation enhances innovation, efficiency, and data-driven decision-making across industries.

Data 104

Data Generative AI Artificial Inteligence Compliance 104

Kaseya

FEBRUARY 15, 2022

In that regards, Google Analytics is an incredibly effective tool that can boost your online presence if you know how to leverage it. It is crucial to your success that you know how to navigate Google Analytics’ complex platform and get beyond the basic vanity metric reports.

Analytics 105

Analytics Metrics Mobile Social 105

TechCrunch

AUGUST 5, 2021

Marketeers should be there to continue where the growth hackers left off: build out those strategies, maintain customer engagement and keep tactics fresh and relevant.”. Marketeers should be there to continue where the growth hackers left off: build out those strategies, maintain customer engagement and keep tactics fresh and relevant.

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Course Marketing Sustainability Software Review 260

N2Growth Blog

SEPTEMBER 17, 2024

Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. Their role now blends strategic decision-making with a deep understanding of market dynamics. A CMO wears many hats in the boardroom.

Marketing 155

Marketing Artificial Intelligence Artificial Inteligence How To 155

TechCrunch

JUNE 30, 2022

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw.

Social 219

Social Media Technical Review Trends 219

KitelyTech

MAY 27, 2022

In today’s cut-throat digital marketing world, businesses that fail to keep up with the latest trends risk being left behind. If your business is not using digital marketing to its full potential, it could be holding your company back from achieving the success you dream of. What is Digital Marketing?

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Digital Marketing Marketing How To Small Business 59

BrainStation Technology

JANUARY 7, 2020

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

Digital Marketing 52

Digital Marketing Programming Marketing Analytics 52

N2Growth Blog

SEPTEMBER 13, 2024

Understanding the Role of a Chief Experience Officer The Chief Experience Officer (CXO) might not have the same name recognition as a CEO or CFO, but their influence is felt across every aspect of a company’s strategy and operations. This know-how helps effectively reach and engage target audiences across various digital channels.

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Culture Sustainability Strategy Innovation 144

Exadel

AUGUST 18, 2022

71% of customers today expect a personalized approach from businesses they choose, so, you need to adopt a considered one-to-one marketing strategy – not just think ‘mass marketing’. You might be familiar with a model called SOSTAC, – an acronym meaning Situation, Objectives, Strategy, Tactics, Action, and Control.

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Marketing Strategy Development How To 98

CIO

OCTOBER 4, 2024

But building an AI strategy is more than just deploying the newest GenAI tools. A robust foundation, one founded on a digital workforce and an AI-optimized infrastructure, is necessary to reap the technology’s outsized rewards.

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SMB Hardware Generative AI Artificial Inteligence 192

Perficient

FEBRUARY 18, 2025

Prioritize Headless and Omnichannel Delivery Modern digital experiences extend beyond traditional websites to mobile apps, chatbots, voice assistants and more. Implement a Scalable Content Strategy Especially within the digital space, content can become stale, and FAST!

Analytics 52

Analytics Scalability Fashion Guidelines 52

CIO

AUGUST 9, 2023

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

Technical Review 206

Technical Review Software Review Artificial Inteligence Survey 206

Perficient

DECEMBER 3, 2024

Whether you’re a beginner or a seasoned marketer, Content Builder empowers you to craft personalized, impactful campaigns with ease. In this guide, we’ll uncover the features, benefits, and strategies to maximize Content Builder’s potential for your marketing success. What is SFMC Content Builder?

Marketing 52

Marketing Social Media Testing 52

CIO

MAY 30, 2023

John Ang, CTO of EtonHouse International Education Group in Singapore, says the key initiatives shaping his IT agenda today, in order of priority, are data analytics, cloud migration, the digital marketing customer experience strategy, and AI, including ChatGPT. Analytics is the No. IT Leadership, IT Strategy

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Artificial Inteligence CTO Coach Cloud Trends 197

Altexsoft

FEBRUARY 3, 2020

The only way to exploit huge information bases is to use data analytics platforms. The Internet is packed with hundreds of options, so our goal is to help you out by presenting the 11 most effective data analytics tools for 2020. Data Analytics Definition, Stats, and Benefits. Continuous software improvements and upgrades.

Analytics 87

Analytics Tools Data Artificial Inteligence 87

TechCrunch

JULY 12, 2021

” So, how can you hope to compete if you’re deploying an SEO strategy on one of the billions of smaller sites? Help TechCrunch find the best growth marketers for startups. Whether you’ve got a mature site or you’re just starting a WordPress SEO site , content is likely a large part of your SEO strategy.

Artificial Inteligence 306

Artificial Inteligence Artificial Intelligence Marketing Media 306

BrainStation Technology

JANUARY 7, 2020

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

Digital Marketing 8

Digital Marketing Programming Marketing Analytics 8

N2Growth Blog

JULY 31, 2024

Furthermore, expertise in advanced analytics, machine learning, and artificial intelligence technologies is becoming a prerequisite. This agility positions the CMO at the forefront of creating robust customer experiences, fostering brand loyalty, and fueling sustainable business growth in the competitive digital arena.

Marketing 114

Marketing Artificial Inteligence Artificial Intelligence Advertising 114

Perficient

JANUARY 17, 2025

The most effective payers are integrating technologies to modernize operations, streamline experiences, and not only unlock reliable data, but elevate insights and experiences with AI and advanced, integrated analytics. Business Transformation: Transform strategy into action: reduce costs, increase quality, and improve member experiences.

Insurance 64

Insurance Healthcare Business Transformation Analytics 64

Strategy Driven

OCTOBER 7, 2021

Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing. 6 Effective Digital Marketing Tips For Entrepreneurs.

Digital Marketing 44

Digital Marketing Marketing Media Analytics 44

Invid Group

JANUARY 19, 2022

This is an extraordinary method to constantly offer exceptional customer support as well as propose marketing subjects dependent on the customers’ purchasing behavior. Digital Marketing Tools. Analytical tools support data-driven strategy to accomplish business processes. The same goes for your employees.

Technology 98

Technology How To Digital Marketing Analytics 98

Strategy Driven

AUGUST 4, 2021

Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. Without clear goals in mind, it’ll be more difficult to design marketing strategies that work. Here is a complete guide on how to set and achieve marketing objectives.

Digital Marketing 39

Digital Marketing Marketing Metrics Media 39

Perficient

MARCH 5, 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

Digital Marketing 52

Digital Marketing Trends Marketing Advertising 52

Exadel

SEPTEMBER 14, 2021

Exadel today announced it has acquired Coppei , a Seattle-based digital business strategy and technology consultancy serving global Fortune 500 clients. We find that many large organizations need the strategic direction that consulting offers along with the execution of building digital technologies to drive their mission forward. “We

Software Engineering 91

Software Engineering Artificial Intelligence Artificial Inteligence Digital Marketing 91

CTOvision

JANUARY 23, 2015

Editor''s note: Allen Bonde, of embedded analytics leader Actuate (now a subsidiary of OpenText), believes that the opportunities around Big Data, Internet of Things (IoT) and wearables are about to change our world – and that of business applications. - A word on small data and embedded analytics. By Allen Bonde. billion mark.

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IoT Big Data Machine Learning Artificial Inteligence 125

CIO

SEPTEMBER 22, 2023

Deploying a DMP can be a great way for companies to navigate a business world dominated by data, and these platforms have become the lifeblood of digital marketing today. First would be the DMP’s ability to integrate with other systems in your data stack, including CMSes, CRMs, analytics tools, and advertising platforms.

Data 158

Data Advertising Report Marketing 158

Capgemini

JANUARY 19, 2022

Our approach supports marketing professionals in managing their marketing ecosystems to realize additional benefits in cost and customer engagement, brand value enhancement, and revenue extension.

Digital Marketing 52

Digital Marketing Marketing Case Study Film 52

Perficient

JANUARY 14, 2025

Businesses can offer customized product recommendations, dynamic pricing, and personalized purchasing portals by leveraging AI and data analytics. Check out my previous blog on Micro-Moments in E-Commerce ], where I break down the strategies and tools you can use to make personalization a cornerstone of your business.

B2B 52

B2B Trends Social Marketing 52

Perficient

JANUARY 2, 2025

For eCommerce, this means adapting strategies to meet consumers where and when they need you most. Below, we break down the four micro-moment types and explore how to capture them to boost your eCommerce strategy. Strategies to Capture Micro-Moments Be There: Real-Time Presence: Review your marketing strategies.

eCommerce 52

eCommerce Technical Review B2C Strategy 52

OTS Solutions

MAY 2, 2023

In this blog, we will be discussing what the Digital Transformation process is in business and how Digital Transformation technologies can impact your business growth. Let us understand what Digital Transformation services mean to your business. What is Digital Transformation? What does it do? are in line.

Artificial Inteligence 130

Artificial Inteligence Artificial Intelligence Machine Learning Technical Review 130

Perficient

NOVEMBER 13, 2024

. | [link] We stitch together strategy, data, and technology to streamline processes that improve quality of care for in-person and virtual experiences. Business Transformation : Activate strategy for transformative outcomes and health experiences. Data + Analytics: Power enterprise agility and accelerate healthcare insights.

Healthcare 52

Healthcare Internet Business Transformation Leadership 52

Perficient

DECEMBER 22, 2022

In most businesses, conversion rate optimisation efforts are focused on strategy. There’s more attention paid to developing and implementing a conversion strategy for the long haul. . This means there’s a good chance your previously high-converting web pages are now languishing at the bottom of your analytics report. .

eCommerce 111

eCommerce Social Fintech KPI 111

Perficient

SEPTEMBER 25, 2024

” podcast, Ron Gaines, senior manager of marketing technology and analytics at Sunbelt Rentals, joins us to discuss the company’s approach to driving customer success. Ron highlights the importance of aligning sales and marketing efforts to provide a seamless and consistent customer experience.

Analytics 59

Analytics Digital Marketing Marketing Meeting 59

Perficient

SEPTEMBER 24, 2024

With ODP, you’re laying down the hardwood floors of your digital strategy, creating a solid foundation for personalization and real-time segmentation. Integrating ODP into the customer journey and CDP strategy allows businesses to collect as much data as possible, which can then be used to create tailored content in real time.

Data 103

Data Advertising Analytics Tools 103

Strategy Driven

JUNE 13, 2024

Developing a robust content marketing strategy can significantly enhance how you connect with your audience, increase engagement, and ultimately drive sales. Nevertheless, as the digital marketing landscape continually transforms, it remains essential to keep current and refine your strategies.

Strategy 43

Strategy Marketing Media Advertising 43

Strategy Driven

SEPTEMBER 14, 2020

The real question you want to ask is not which tool can plan your digital strategy on your behalf, but which expert can you trust with the job. If you lack the skill set to tackle digital marketing and sales tasks, it’s important to remember that a tool that is easy to use doesn’t make you an expert.

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UI/UX Digital Marketing Analytics Marketing 52