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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw.

Social 219
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. Yelp) and then automatically responds to those reviews.

Marketing 234
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The death of identity: Knowing your customer in the age of data privacy

TechCrunch

In the digital age, companies have learned much about their customers by forming individual profiles from third-party cookies, social content, purchased demographics and more. Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points.

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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

Media 250
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Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America

TechCrunch

This was the main idea at this time as we saw a huge problem where there was no analytics platform for the offline store or a retargeting mechanism.”. Convertedin says SMB e-commerce marketers that use its platform increase their return on ad spend (ROAS) by 2x and reduce customer acquisition costs (CAC) by 40%.

SMB 262
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3 Google Analytics Basics for MSPs

Kaseya

In that regards, Google Analytics is an incredibly effective tool that can boost your online presence if you know how to leverage it. It is crucial to your success that you know how to navigate Google Analytics’ complex platform and get beyond the basic vanity metric reports.

Analytics 105
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Ukrainian startup Zeely raises $1M for SMB growth app aimed at US, UK, Brazil, Mexico

TechCrunch

Zeely says that its app can generate a web store quickly on a mobile, as well as allow a business to promote itself across social media platforms quickly and easily. I claims its AI-driven platform can automatically generate text and visual content for web stores and ad creatives, as well as analytics and client-management tools.

SMB 248