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Taipei-based Influenxio gets $2M from DCM Ventures for its “microinfluencer” marketing platform

TechCrunch

Before launching Influenxio, Ko spent 15 years working in the digital marketing field, serving as an account manager at Yahoo! He wanted to create a startup that would combine what he had learned about digital marketing and make accessible to more businesses.

Marketing 252
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Ukrainian startup Zeely raises $1M for SMB growth app aimed at US, UK, Brazil, Mexico

TechCrunch

This is especially true in emerging markets like Latin America, where SMEs comprise 99.5% of businesses are micro-enterprises But although small businesses are generally considered to be the primary driver of new job growth, few have the technical capability to spin up decent branding and an online presence.

SMB 248
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How to Use Digital Marketing to Grow Your Business

KitelyTech

In today’s cut-throat digital marketing world, businesses that fail to keep up with the latest trends risk being left behind. If your business is not using digital marketing to its full potential, it could be holding your company back from achieving the success you dream of. What is Digital Marketing?

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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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5 Effective Ways to Maximize Your Digital Marketing ROI

Strategy Driven

Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. Here is a complete guide on how to set and achieve marketing objectives. Improve your digital marketing skills. It may be worth improving your knowledge and digital marketing skills.

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7 Reasons Why You Can’t Do It Yourself

Strategy Driven

Yet, the tech-based DIY approach of small business owners isn’t always the most effective path to success. The real question you want to ask is not which tool can plan your digital strategy on your behalf, but which expert can you trust with the job. Thankfully, it is something you can set directly within Google Analytics.

UI/UX 52
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How Developer Observability is Transforming Dev Role

Hacker Earth Developers Blog

This article was written by Alwayne Powell, the Senior Digital Marketing Manager at 8×8 contact centre and communication platform. Businesses are under escalating pressure to deliver swift continuity, quick fixes, and innovative, high-quality end-user experiences. You can find them on LinkedIn.