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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. Yelp) and then automatically responds to those reviews.

Marketing 234
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The truth about SDK integrations and their impact on developers

TechCrunch

Through a digital marketing lens, SDKs provide in-app analytics, insights on campaign testing, attribution information, location details, monetization capabilities and more. Additionally, the Facebook Audience Network SDK is present in 19% of all global Android apps utilizing mobile ads.

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Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers

TechCrunch

Users get a dashboard where they can compare to, for example, an apparel company spending $100,000 a month on digital marketing with average order values of a certain amount and get a graph of how that has moved over time. Varos, which officially launched Wednesday, started with marketing KPIs, but doesn’t want to stop there.

Company 285
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Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America

TechCrunch

This was the main idea at this time as we saw a huge problem where there was no analytics platform for the offline store or a retargeting mechanism.”. We are excited to back Convertedin, a martech company that has built a state-of-the-art platform to simplify digital marketing, improve customer acquisition and drive growth for its clients.

SMB 262
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BrainStation Launches Digital Marketing Diploma Program

BrainStation Technology

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

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StreamElements nabs $100M as it passes 1.1M creators using its platform to build and monetize video content

TechCrunch

10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021. This creates an exciting, new digital market between creators and fans, and we’re thrilled to be working with the company in building engagement across an ever-widening global community.” . million people.

Video 246
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11 Most Effective Data Analytics Tools For 2020

Altexsoft

The only way to exploit huge information bases is to use data analytics platforms. The Internet is packed with hundreds of options, so our goal is to help you out by presenting the 11 most effective data analytics tools for 2020. Data Analytics Definition, Stats, and Benefits. Continuous software improvements and upgrades.