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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.

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The truth about SDK integrations and their impact on developers

TechCrunch

Through a digital marketing lens, SDKs provide in-app analytics, insights on campaign testing, attribution information, location details, monetization capabilities and more. Additionally, the Facebook Audience Network SDK is present in 19% of all global Android apps utilizing mobile ads.

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Linktree raises $10.7M for its lightweight, link-centric user profiles

TechCrunch

” Zaccaria said that he and his co-founders Anthony Zaccaria and Nick Humphreys created Linktree to solve a problem they were facing at their digital marketing agency Bolster. A website could do the job in theory, but they can be clunky or slow on mobile, with users probably giving up before they finally reach the desired page.

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Ukrainian startup Zeely raises $1M for SMB growth app aimed at US, UK, Brazil, Mexico

TechCrunch

This is perhaps why, with Gen Z coming on stream, we are now seeing mobile-first startup appear to cater to this new wave of businesses. Thus we’ve seen the funding of mobile-first website builder Univer.se, which raised $47M from Google Ventures, General Catalyst, and Addition.

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Argentina’s Digital House raises over $50M to help solve LatAm’s tech talent shortage

TechCrunch

Emphasizing practice, Digital House offers courses — that range from six months to two years — teaching skills such as web and mobile development, data analytics, user experience design, digital marketing and product development. It also is planning some “strategic M&A,” according to Duboscq.

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3 Google Analytics Basics for MSPs

Kaseya

In that regards, Google Analytics is an incredibly effective tool that can boost your online presence if you know how to leverage it. It is crucial to your success that you know how to navigate Google Analytics’ complex platform and get beyond the basic vanity metric reports. Mobile Conversion Rate.

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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Wowzi makes it possible for brands to partner with social media users for marketing campaigns. This a new form of digital marketing that pivots from the norm of using celebrities for marketing campaigns. We offer a really comprehensive reporting dashboard online.

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