TechCrunch

DECEMBER 14, 2021

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

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Media Social Internet Authentication 250

TechCrunch

APRIL 12, 2023

Zeely says that its app can generate a web store quickly on a mobile, as well as allow a business to promote itself across social media platforms quickly and easily. I claims its AI-driven platform can automatically generate text and visual content for web stores and ad creatives, as well as analytics and client-management tools.

SMB 248

SMB Mobile Small Business Coaching 248

Perficient

MAY 17, 2023

Despite an increased level of regulation, HCOs need access to analytics information to make informed business decisions. M any analytics platforms record basic unauthenticated traffic engagement such as “ 1,000 visitors came to the website on a given day”. In reality , most HCOs need a ctionable i nsights from their analytics package.

Healthcare 111

Healthcare Analytics Organization Compliance 111

Kaseya

FEBRUARY 15, 2022

In that regards, Google Analytics is an incredibly effective tool that can boost your online presence if you know how to leverage it. It is crucial to your success that you know how to navigate Google Analytics’ complex platform and get beyond the basic vanity metric reports.

Analytics 105

Analytics Metrics Mobile Social 105

TechCrunch

DECEMBER 23, 2021

The answers and advice we received were as varied as the people we polled, but nearly all of them indicated that learning — e.g., analytics training, getting started with AI tools, etc. — Should growth marketers plan to become more technical in the coming year? Richard Meyer, growth marketer, Tuff. was high on their to-do list.

Marketing 324

Marketing B2B Weak Development Team Analytics 324

KitelyTech

MAY 27, 2022

In today’s cut-throat digital marketing world, businesses that fail to keep up with the latest trends risk being left behind. If your business is not using digital marketing to its full potential, it could be holding your company back from achieving the success you dream of. What is Digital Marketing?

Digital Marketing 59

Digital Marketing Marketing How To Small Business 59

BrainStation Technology

JANUARY 7, 2020

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

Digital Marketing 52

Digital Marketing Programming Marketing Analytics 52

TechCrunch

JULY 12, 2021

Especially today, where distrust of the media is at an all-time high , Google can’t risk its reputation by surfacing bad search results, so I think their algorithm errs on the side of caution. Bad search results would be a death sentence for their business, since Googlers would flock to alternatives like DuckDuckGo and Bing.

Artificial Intelligence 306

Artificial Intelligence Artificial Inteligence Marketing Media 306

Perficient

DECEMBER 3, 2024

Content Builder is Salesforce Marketing Cloud’s all-in-one content management solution. It allows marketers to create, organize, and distribute content seamlessly across channels like email, SMS, social media, and push notifications. Social Media : Tailor content for platforms like Facebook, Twitter, and Instagram.

Marketing 52

Marketing Social Media Testing 52

TechCrunch

SEPTEMBER 22, 2021

10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021. .” 10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021. million people. “This is a person whose personal brand is more powerful than any one platform.

Video 246

Video Games Marketing Digital Marketing 246

KitelyTech

OCTOBER 23, 2020

This is one of the reasons why digital marketing is important for modern companies. . Companies that are not able to keep their physical stores running and profitable can find a way to survive through eCommerce and digital marketing alone. Here is your business’ guide on digital marketing for survival.

Digital Marketing 52

Digital Marketing Marketing eCommerce Advertising 52

Altexsoft

FEBRUARY 3, 2020

The only way to exploit huge information bases is to use data analytics platforms. The Internet is packed with hundreds of options, so our goal is to help you out by presenting the 11 most effective data analytics tools for 2020. Data Analytics Definition, Stats, and Benefits. Continuous software improvements and upgrades.

Analytics 87

Analytics Tools Data Artificial Inteligence 87

Perficient

FEBRUARY 18, 2025

Prioritize Headless and Omnichannel Delivery Modern digital experiences extend beyond traditional websites to mobile apps, chatbots, voice assistants and more. Build and Maintain Strong Data and Analytics Practice Data-driven decision-making is no longer a nice-to-have it is a must.

Analytics 52

Analytics Scalability Fashion Guidelines 52

Crunchbase News

JULY 3, 2024

Optimize marketing and sales expenditures Smart spending in marketing can yield big savings and better results. Start with leveraging digital marketing channels such as SEO, content marketing and social media. A/B testing is crucial for optimizing marketing efforts.

Strategy 124

Strategy Company Marketing Digital Marketing 124

BrainStation Technology

JANUARY 7, 2020

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

Digital Marketing 8

Digital Marketing Programming Marketing Analytics 8

CIO

SEPTEMBER 22, 2023

Deploying a DMP can be a great way for companies to navigate a business world dominated by data, and these platforms have become the lifeblood of digital marketing today. First would be the DMP’s ability to integrate with other systems in your data stack, including CMSes, CRMs, analytics tools, and advertising platforms.

Data 158

Data Advertising Report Marketing 158

N2Growth Blog

SEPTEMBER 13, 2024

This involves telling a compelling brand story, keeping the brand consistent across all touchpoints, and strengthening its presence in the market. Data Analytics Proficiency: Skilled at diving into customer data to uncover insights that drive meaningful decisions.

Culture 144

Culture Sustainability Strategy Innovation 144

Strategy Driven

OCTOBER 7, 2021

Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing. 6 Effective Digital Marketing Tips For Entrepreneurs.

Digital Marketing 44

Digital Marketing Marketing Media Analytics 44

N2Growth Blog

JULY 31, 2024

They need to have their fingers on the pulse of emerging trends and customer behaviors, harnessing the power of data to devise strategic marketing initiatives. Furthermore, expertise in advanced analytics, machine learning, and artificial intelligence technologies is becoming a prerequisite.

Marketing 114

Marketing Artificial Inteligence Artificial Intelligence Advertising 114

Strategy Driven

AUGUST 4, 2021

Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. These could be anything from number of conversions, click-through rates, or number of reposts on social media. Here is a complete guide on how to set and achieve marketing objectives.

Digital Marketing 39

Digital Marketing Marketing Metrics Media 39

CTOvision

JANUARY 23, 2015

Editor''s note: Allen Bonde, of embedded analytics leader Actuate (now a subsidiary of OpenText), believes that the opportunities around Big Data, Internet of Things (IoT) and wearables are about to change our world – and that of business applications. - A word on small data and embedded analytics. By Allen Bonde. billion mark.

IoT 125

IoT Big Data Artificial Inteligence Machine Learning 125

Perficient

MARCH 5, 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

Digital Marketing 52

Digital Marketing Trends Marketing Advertising 52

Capgemini

JANUARY 19, 2022

Our approach supports marketing professionals in managing their marketing ecosystems to realize additional benefits in cost and customer engagement, brand value enhancement, and revenue extension. Marketing organization – a set of functions, roles, and resources within a.

Digital Marketing 52

Digital Marketing Marketing Case Study Film 52

Perficient

AUGUST 29, 2024

Streamlined Omnichannel Marketing In today’s digital age, customers interact with brands across multiple channels, including websites, social media, mobile apps, and physical stores. This consistency is crucial for omnichannel marketing strategies, as it provides a unified brand experience and prevents customer confusion.

System 98

System Automotive Trends Scalability 98

Perficient

DECEMBER 22, 2022

They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic – To bring MORE visitors! . If you set up your tracking correctly, most online advertising (for example, Google Ads, Facebook Ads) and analytics platforms (for example, Google Analytics) can show you your conversion rate. .

eCommerce 111

eCommerce Social Fintech KPI 111

CIO

DECEMBER 10, 2024

Data-Driven Decision-Making Swift has been known to use data analytics extensively in her career. Successful enterprise CFOs apply this lesson daily by leveraging data analytics to make informed financial decisions, optimize processes, and identify growth opportunities within their organizations.

Film 78

Film Digital Marketing Enterprise Analytics 78

Perficient

SEPTEMBER 24, 2024

Additionally, leveraging predictive analytics enables companies to anticipate potential customer actions and develop more targeted campaigns in the future. By leveraging predictive analytics and real-time data, ODP allows companies to create tailored campaigns that are more likely to reach their intended audiences.

Data 103

Data Advertising Analytics Tools 103

Strategy Driven

FEBRUARY 23, 2023

Social media has become an integral part of many businesses’ marketing strategies. However, simply having a social media presence is not enough. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not.

Metrics 41

Metrics Media Social Strategy 41

Perficient

JANUARY 18, 2023

Where are you on the Digital Marketing Maturity Curve? Where are you on the Digital Marketing Maturity Curve? An excellent initial question to ask because the breadth of digital maturity varies considerably depending on the focus. Decisioning – Analytics to AI and ML. Marketing by leveraging technology.

Marketing 69

Marketing Cloud Digital Marketing Advertising 69

Exadel

AUGUST 18, 2022

By definition, mass marketing is an approach that focuses on advertising products or services to a large audience. Examples of mass marketing include billboards, television ads, radio ads, or printed media ads in newspapers and magazines. media channels. Marketing automation tools. Predictive analytics.

Marketing 98

Marketing Strategy Development How To 98

MagmaLabs

OCTOBER 17, 2023

The Role of Digital Marketing Digital marketing, which is the cornerstone of online business promotion , relies heavily on understanding customer behavior, segmenting audiences, and personalizing interactions.

Digital Marketing 64

Digital Marketing Marketing Course Games 64

Perficient

JANUARY 14, 2025

Businesses can offer customized product recommendations, dynamic pricing, and personalized purchasing portals by leveraging AI and data analytics. In fact, 75% of B2B buyers now use social media to inform their purchasing decisions. Hyper-personalization takes this concept to the next level.

B2B 52

B2B Trends Social Marketing 52

N2Growth Blog

JANUARY 11, 2024

As organizations become increasingly digital, CMOs are expected to spearhead digital marketing, AI, social media, and analytics initiatives. Furthermore, when backed by data-driven insights and analytic rigor, creativity can result in transformative strategies that yield remarkable ROI.

Marketing 97

Marketing Innovation Sustainability Strategy 97

OTS Solutions

MAY 2, 2023

To extract meaningful information from the data you need a system, a model, a framework, or data science and analytics. Actions: Now, you understand that insights, data, and predictions are crucial factors in digital transformation. Digital transformation techniques give you a more personalized way to connect with your audience.

Artificial Inteligence 130

Artificial Inteligence Artificial Intelligence Machine Learning Technical Review 130

Strategy Driven

NOVEMBER 12, 2019

Indeed, the vast majority of people no longer get their information from traditional media, but instead search for information on the Internet using various devices, including desktop computers, tablets, and mobile devices. 4 Reasons Why Your Business Needs a Dynamic Digital Marketing Strategy.

Digital Marketing 4

Digital Marketing Marketing Media Social 4

Modern CTO

APRIL 18, 2024

Produced by ProSeries Media. He is currently enrolled in Kellogg Executive Education’s Chief Digital Officer Program specializing in digital marketing strategies via data, automation, AI & analytics, design thinking, and energizing people for performance. Have feedback about the show? Let us know here.

Network 64

Network Company Culture Digital Marketing 64

Exadel

OCTOBER 6, 2022

Explore Marketing Tools. You may want to check and see if a CMS supports social media integration, marketing automation, lead generation software, and a client relationship management system. You need a unified system to keep your marketing team on track. Social Media Sharing Authoring Elements. Limited themes.

Technical Review 98

Technical Review Software Review How To UI/UX 98