TechCrunch

JUNE 10, 2021

Productivity analytics startup Time is Ltd. wants to be the Google Analytics for company time. Furthermore, Ulf Zetterberg, founder and former CEO of contract discovery and analytics company Seal Software, is joining as president and co-founder. Or perhaps a sort of “Apple Screen Time” for companies.

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N2Growth Blog

SEPTEMBER 17, 2024

Foremost, the responsibilities of the Chief Marketing Officer have transformed significantly. Today’s CMOs aren’t just the masterminds behind ad campaigns or marketing projects—they’re key players in driving business innovation , focusing on customer needs, and harnessing technology. A CMO wears many hats in the boardroom.

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TechCrunch

FEBRUARY 23, 2022

If your customer acquisition cost spikes, it could be a market trend. Users get a dashboard where they can compare to, for example, an apparel company spending $100,000 a month on digital marketing with average order values of a certain amount and get a graph of how that has moved over time. On the other side are the trends.

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CIO

OCTOBER 14, 2024

He adds, “This mindset stifles creativity, limits growth, and can prevent the organization from keeping pace with changing market dynamics.” Unlike tech leaders pushing forward with transformational characteristics, these CIOs often do not see the value of manifesting growth and market leadership, Arnold says.

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DevOps.com

AUGUST 12, 2020

12, 2020 – TigerGraph, the only scalable graph database for the enterprise, today announced that Myntelligence has chosen TigerGraph to power advanced analytics within the Myntelligence Media Automation platform to deliver integrated, real-time insights to marketers. Myntelligence, […].

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TechCrunch

FEBRUARY 21, 2023

Caroline Hogan Contributor Share on Twitter Caroline Hogan is senior director of vendor marketing at Gartner Digital Markets , where she helps software providers accelerate growth. Identify the sources businesses trust when evaluating software Businesses are turning to rich, analytical sources for advice.

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TechCrunch

MARCH 25, 2021

Emphasizing practice, Digital House offers courses — that range from six months to two years — teaching skills such as web and mobile development, data analytics, user experience design, digital marketing and product development. It also is planning some “strategic M&A,” according to Duboscq.

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TechCrunch

MAY 12, 2021

Through a digital marketing lens, SDKs provide in-app analytics, insights on campaign testing, attribution information, location details, monetization capabilities and more. While there are many SDKs available in the market today, a few key factors contribute to Google and Facebook’s overall dominance.

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TechCrunch

SEPTEMBER 29, 2021

Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points. This enabled the creation of data profiles, which have been leveraged to deliver personalized experiences that resonate through relevance and context.

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TechCrunch

AUGUST 9, 2022

Convertedin , an Egyptian startup that operates a marketing operating system for e-commerce brands, has raised $3 million in a seed round led by Saudi Arabia-headquartered Merak Capital. This was the main idea at this time as we saw a huge problem where there was no analytics platform for the offline store or a retargeting mechanism.”.

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N2Growth Blog

JULY 31, 2024

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

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AWS Machine Learning - AI

MARCH 20, 2025

Use cases for Amazon Bedrock Data Automation Key use cases such as intelligent document processing , media asset analysis and monetization , speech analytics , search and discovery, and agent-driven operations highlight how Amazon Bedrock Data Automation enhances innovation, efficiency, and data-driven decision-making across industries.

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TechCrunch

SEPTEMBER 8, 2022

-based online university platform Nexford University has raised $8 million in a Series A round co-led by New Markets Venture Partners and Learn Capital, two prominent edtech venture capital firms in the U.S. New Markets Venture Partners general partner Jason Palmer and Learn Capital managing partner Greg Mauro will join Nexford’s board. .

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TechCrunch

APRIL 6, 2021

For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted , an audio and video podcast product aimed at B2B marketers. For starters, Casted’s SaaS platform gives marketing teams a way to publish content.

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BrainStation Technology

JANUARY 7, 2020

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

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TechCrunch

APRIL 12, 2023

This is especially true in emerging markets like Latin America, where SMEs comprise 99.5% I claims its AI-driven platform can automatically generate text and visual content for web stores and ad creatives, as well as analytics and client-management tools. Many of these new entrepreneurs do the vast majority of work on their phones.

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TechCrunch

AUGUST 5, 2021

Ward van Gasteren embraces the “growth hacker” term, despite the fact that some in the profession prefer the term “growth marketing” or simply “growth.” The hacking part should be a distinct effort on top of ongoing marketing, he says. Growth hacking does have some noticeable differences from marketing, as outlined on your website.

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Perficient

MAY 17, 2023

Despite an increased level of regulation, HCOs need access to analytics information to make informed business decisions. M any analytics platforms record basic unauthenticated traffic engagement such as “ 1,000 visitors came to the website on a given day”. In reality , most HCOs need a ctionable i nsights from their analytics package.

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Kaseya

FEBRUARY 15, 2022

In that regards, Google Analytics is an incredibly effective tool that can boost your online presence if you know how to leverage it. It is crucial to your success that you know how to navigate Google Analytics’ complex platform and get beyond the basic vanity metric reports.

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TechCrunch

JUNE 8, 2022

The e-commerce market is on track to pass $ 5.5 But the gap in the market that Juni identified and built to fill is that the needs of e-commerce SMBs, and those doing business online in general, are unique among them. “However marketing is an important function in all e-commerce companies.”

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KitelyTech

MAY 27, 2022

In today’s cut-throat digital marketing world, businesses that fail to keep up with the latest trends risk being left behind. If your business is not using digital marketing to its full potential, it could be holding your company back from achieving the success you dream of. What is Digital Marketing?

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TechCrunch

DECEMBER 14, 2021

“We are primarily focused on expanding across Africa in 2022 and in other emerging markets globally,” Wowzi co-founder and CEO, Brian Mogeni, told TechCrunch. “We Wowzi makes it possible for brands to partner with social media users for marketing campaigns. We offer a really comprehensive reporting dashboard online.

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TechCrunch

JUNE 30, 2022

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw.

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TechCrunch

AUGUST 6, 2021

What’s more, they also seem to be more common after product-market fit has been achieved — usually after a company has reached about $5 million to $10 million in revenue. They’re usually pretty analytical and might have product, data or MarketingOps backgrounds. Image Credits: OpenView Partners. Image Credits: OpenView Partners.

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TechCrunch

SEPTEMBER 13, 2022

In addition, videos are driving revenue, so you are investing in not just content creation, but data analytics attribution and how these videos perform compared to other content.”. The market for personalized marketing was likely to grow 40% more in revenue for those who use it versus those who didn’t, according to a 2021 McKinsey report.

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KitelyTech

OCTOBER 23, 2020

This is one of the reasons why digital marketing is important for modern companies. . Companies that are not able to keep their physical stores running and profitable can find a way to survive through eCommerce and digital marketing alone. Here is your business’ guide on digital marketing for survival.

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TechCrunch

OCTOBER 23, 2020

The Exchange explores startups, markets and money. Gravy Analytics : Location data as a service! That’s what Gravy Analytics appears to do, and apparently it’s been a good run thus far in 2020. Credo : Credo is a marketplace for digital marketing talent. ” Very good.

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TechCrunch

SEPTEMBER 22, 2021

10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021. In addition, brands had to move their marketing spends from in-person events to digital campaigns with livestreamers becoming more appealing as a promotional vehicle. million people.

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TechCrunch

JULY 12, 2021

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. 5 companies doing growth marketing right. Help TechCrunch find the best growth marketers for startups. Mark Spera. Contributor. Share on Twitter.

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Artificial Inteligence Artificial Intelligence Marketing Media 306

CIO

NOVEMBER 14, 2022

Bayer Crop Science has applied analytics and decision-support to every element of its business, including the creation of “virtual factories” to perform “what-if” analyses at its corn manufacturing sites. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.

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Perficient

DECEMBER 3, 2024

Creating engaging content that resonates with your audience is the cornerstone of successful marketing. Salesforce Marketing Cloud (SFMC) Content Builder simplifies this process by offering a unified platform for designing, managing, and deploying content across multiple channels. What is SFMC Content Builder?

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TechCrunch

NOVEMBER 4, 2021

Much of our days are built around digital experiences, and companies are increasingly looking for ways to unlock conversion and optimize fraud screening. Today, a startup that has built a real-time behavioral analytics tool is announcing funding as it sees demand for its services increase. Neuro-ID’s human analytics dashboard.

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BrainStation Technology

JANUARY 7, 2020

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

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Digital Marketing Programming Marketing Analytics 8

Exadel

AUGUST 18, 2022

21st Century marketing is way more than a salesperson reaching out to prospects. 71% of customers today expect a personalized approach from businesses they choose, so, you need to adopt a considered one-to-one marketing strategy – not just think ‘mass marketing’. One-to-one marketing vs. mass marketing.

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Perficient

JANUARY 18, 2023

The importance of customer experience and the role of marketing technology. According to Salesforce’s recent State of Marketing 2020 report, 69% of customers now expect connected experiences. Leading research into MarTech today concludes that quality CX has three core elements: Personalised, proactive and unified marketing.

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Perficient

FEBRUARY 18, 2025

Prioritize Headless and Omnichannel Delivery Modern digital experiences extend beyond traditional websites to mobile apps, chatbots, voice assistants and more. Build and Maintain Strong Data and Analytics Practice Data-driven decision-making is no longer a nice-to-have it is a must.

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CIO

OCTOBER 4, 2024

The benefits of a digital workforce are manifold: Enhance productivity : Employees equipped with tools that automate repetitive tasks and deliver capabilities such as improved data analytics can devote their efforts to more strategic work.

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