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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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Linktree raises $10.7M for its lightweight, link-centric user profiles

TechCrunch

” Zaccaria said that he and his co-founders Anthony Zaccaria and Nick Humphreys created Linktree to solve a problem they were facing at their digital marketing agency Bolster. Zaccaria said that the new funding will allow the startup to add more “functionality and analytics.” “We created this category.”

Nonprofit 285
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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

Media 250
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2 Perficient Healthcare Projects Awarded for Internet Site Excellence

Perficient

MVP Health Care Informs and Impresses Users With an Optimized, Modern Website Best Overall Internet Site, Gold | A user-friendly architecture provides key information to help guide members to the right plan. Data + Analytics: Power enterprise agility and accelerate healthcare insights.

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Online university Nexford will use $8M to plug affordability and relevance gaps in education

TechCrunch

The West African country is the only market where the U.S.-based based edtech has partnered with local organizations to offer learning community spaces that help learners circumvent infrastructural problems like internet and transportation. These spaces are not owned or operated by Nexford directly. .

Education 233
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What are decision support systems? Sifting data for better business decisions

CIO

Bayer Crop Science has applied analytics and decision-support to every element of its business, including the creation of “virtual factories” to perform “what-if” analyses at its corn manufacturing sites. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.

System 217
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StreamElements nabs $100M as it passes 1.1M creators using its platform to build and monetize video content

TechCrunch

Video is at the heart of how people use the internet today, and creators are at the heart of what is being made and watched on video. 10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021. 10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021.

Video 246