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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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Unleashing the multimodal power of Amazon Bedrock Data Automation to transform unstructured data into actionable insights

AWS Machine Learning - AI

Use cases for Amazon Bedrock Data Automation Key use cases such as intelligent document processing , media asset analysis and monetization , speech analytics , search and discovery, and agent-driven operations highlight how Amazon Bedrock Data Automation enhances innovation, efficiency, and data-driven decision-making across industries.

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SaaS leaders: Use customer insights to accelerate growth during a downturn

TechCrunch

Caroline Hogan Contributor Share on Twitter Caroline Hogan is senior director of vendor marketing at Gartner Digital Markets , where she helps software providers accelerate growth. Identify the sources businesses trust when evaluating software Businesses are turning to rich, analytical sources for advice.

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The truth about SDK integrations and their impact on developers

TechCrunch

The digital media industry often talks about how much influence, dominance and power entities like Google and Facebook have. Through a digital marketing lens, SDKs provide in-app analytics, insights on campaign testing, attribution information, location details, monetization capabilities and more.

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Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers

TechCrunch

Users get a dashboard where they can compare to, for example, an apparel company spending $100,000 a month on digital marketing with average order values of a certain amount and get a graph of how that has moved over time. Customers connect their data, it is placed into various verticals and tagged in different ways.

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Argentina’s Digital House raises over $50M to help solve LatAm’s tech talent shortage

TechCrunch

Specifically, Digital House offers courses aimed at teaching “the most in-demand digital skills” to people who either want to work in the digital industry or for companies that need to train their employees on digital skills. It also is planning some “strategic M&A,” according to Duboscq.

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Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America

TechCrunch

This was the main idea at this time as we saw a huge problem where there was no analytics platform for the offline store or a retargeting mechanism.”. Convertedin’s revenues from these businesses have been growing in “double-digits” month-over-month, Fergany said. Hence, the reason why Merak Capital backed the firm. “We

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