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Make the Move to Google Analytics 4 (GA4)

Perficient

Google Analytics is one of the most powerful tools available for businesses to track and analyze their website traffic. With the release of Google Analytics 4 (GA4), Google has introduced a new and improved version of the platform, including a range of new features and benefits. Why Migrate to Google Analytics 4?

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

The answers and advice we received were as varied as the people we polled, but nearly all of them indicated that learning — e.g., analytics training, getting started with AI tools, etc. — Should growth marketers plan to become more technical in the coming year? Richard Meyer, growth marketer, Tuff.

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How Blacks in Technology Foundation is ‘stomping the divide’

CIO

The multifaceted organization offers support, mentorship, training, upskilling, professional development, networking, conferences, events, and more to Black technologists around the world. Growing the BIT community From the outset, Greenlee shared BIT with anyone he met who felt “discouraged about the state of the tech industry.”

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Real estate CIOs drive deals with data

CIO

“The decision to patiently innovate on our own proprietary technology differentiates us from most other residential branch franchise operations,” says Keller Williams’ Cox, who also partners with DataRobot for generating analytics and AI applications. The gen AI model will save agents time and create better listings.

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Adobe Summit 2024: Top 5 MOps Sessions We’re Excited About

Perficient

As Adobe continues to expand its footprint across all of Marketing Technology, Garett Meznarich (Director of Digital Marketing) and I (Technical Architect, Marketing Automation Team) thought it would be helpful to give you a Marketing Operations perspective on what sessions we are excited about this year.

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10 Things to Consider When Starting With Salesforce Marketing Cloud

Perficient

Review the below, and to learn more about how to make the most of Marketing Cloud, click here. Optional SFMC Studios or Integrations (a few possibilities are listed below, but there are endless possibilities on the SFMC AppExchange). Documentation All processes within Salesforce should be well documented.

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7 Reasons Why You Can’t Do It Yourself

Strategy Driven

If you lack the skill set to tackle digital marketing and sales tasks, it’s important to remember that a tool that is easy to use doesn’t make you an expert. Just as anybody can use a hammer, only trained professionals can build a house. The same principle applies to your digital strategy. You can’t track everything.

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