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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.

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Productivity startup Time is Ltd. raises $5.6M to be the ‘Google Analytics for company time’

TechCrunch

Productivity analytics startup Time is Ltd. wants to be the Google Analytics for company time. Furthermore, Ulf Zetterberg, founder and former CEO of contract discovery and analytics company Seal Software, is joining as president and co-founder. Or perhaps a sort of “Apple Screen Time” for companies.

Analytics 254
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The mainframe’s future in the age of AI

CIO

It makes sense for mainframe users to turn to AI to help modernize the platform, adds Chris Dukich, CEO of digital marketing technology company Display Now, who has worked with companies turning to AI to navigate the complexities of mainframe modernization.

Survey 200
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In freemium marketing, product analytics are the difference between conversion and confusion

TechCrunch

Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. The answer lies in product analytics, which offer teams the ability to ask and answer any number of questions about the customer journey on an ad-hoc basis. Jeremy Levy. Contributor. Share on Twitter.

Analytics 226
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The Expanding Role of Digital Marketing in Modern Business Strategy

Strategy Driven

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. Over the past decade, the shift from traditional advertising to digital platforms has transformed how companies interact with their audiences.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. Yelp) and then automatically responds to those reviews.

Marketing 234
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SaaS leaders: Use customer insights to accelerate growth during a downturn

TechCrunch

Caroline Hogan Contributor Share on Twitter Caroline Hogan is senior director of vendor marketing at Gartner Digital Markets , where she helps software providers accelerate growth. Identify the sources businesses trust when evaluating software Businesses are turning to rich, analytical sources for advice.