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Human vs. humane: How companies pursue AI for enhanced CX

CIO

After such a fractured experience, you begin asking harder questions like what biases might be embedded in this technology, how is it processing my data, how often is it audited to ensure fairness and transparency, and can it actually be taught to behave ethically. Explainability — ensure that logic is understood by target audiences.

Company 290
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What is digital transformation? A necessary disruption

CIO

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “The pandemic drove consumers inside and online, inciting a shift to digital channels and fundamentally changing how consumers communicate and engage with brands,” Khoury told TechCrunch in an email interview. ” Khoury has a colorful background. ” Khoury has a colorful background.

Marketing 234
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Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers

TechCrunch

However, for private companies, it is hard to know exactly why there was an increase in costs last week — was it due to the company’s performance or happening to everyone else, too. They created a data-sharing tool that crowdsources data via API integrations with its customers’ tech stack. Image Credits: Varos.

Company 285
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Black Swan analyzes social media to predict which products will be successful

TechCrunch

While founded long before the pandemic, Steve King says that Black Swan Data , the data science and tech company that he helped co-launch in 2011, is well-suited to the current environment. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw. to start Black Swan.

Social 219
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Online university Nexford will use $8M to plug affordability and relevance gaps in education

TechCrunch

-based online university platform Nexford University has raised $8 million in a Series A round co-led by New Markets Venture Partners and Learn Capital, two prominent edtech venture capital firms in the U.S. New Markets Venture Partners general partner Jason Palmer and Learn Capital managing partner Greg Mauro will join Nexford’s board. .

Education 233
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message. However, with the digital explosion, CMOs now have expanded roles. They are not just marketing strategists but also trend aficionados, data analysts, and relationship builders.