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Surfside, a marketing technology for the cannabis space, inhales $4 million

TechCrunch

Surfside , a data and marketing platform aimed directly at the cannabis industry, has today announced the close of a $4 million seed round led by Casa Verde. The startup is relatively new, but helmed by two founders experienced in the marketing and data space. to help these brands better understand their customers.

Marketing 252
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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

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Shield bags $15M Series A to address surging demand for its AI-powered communication compliance platform

TechCrunch

Over the past two years, since the pandemic hit, there has been a sharp rise in financial crime compliance costs, nearing $50 billion in 2021 , up 58% compared to 2019, in the U.S. presence with a New York City office while further establishing itself in markets throughout Europe, the Middle East, Africa and Asia. and Canada.

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The requirement to potentially depart from using Google Analytics is a major disrupter to how teams have been operating for years.

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CDOs and CDAOs: Rethink your role or fade away

CIO

Chief data and analytics officers need to reinvent themselves in the age of AI or risk their responsibilities being assimilated by their organizations’ IT teams, according to a new Gartner report. Markets don’t always have the patience for that. People really need to move with a certain sense of urgency.”

Analytics 185
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Bringing Financial Services Business Use Cases to Life: Leveraging Data Analytics, ML/AI, and Gen AI

Cloudera

The financial services industry is undergoing a significant transformation, driven by the need for data-driven insights, digital transformation, and compliance with evolving regulations.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

Marketing 234