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Real estate CIOs drive deals with data

CIO

But in reality, some of the largest, most established realty franchises, such as Re/Max and Keller Williams, have made all the right moves, pursuing digital transformations built on the cloud and primed to make the most of emerging AI opportunities.

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In freemium marketing, product analytics are the difference between conversion and confusion

TechCrunch

Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. Enterprises Don’t Have Big Data, They Just Have Bad Data. The freemium marketing approach has become commonplace among B2C and B2B software providers alike.

Analytics 226
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The death of identity: Knowing your customer in the age of data privacy

TechCrunch

But in the face of growing demands for privacy, businesses have the opportunity to overhaul their relationship with customer data to focus solely on first-party data and patterns of behavior. Regulators are adopting new data and consumer privacy legislation, most recently seen with the Colorado Privacy Act.

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Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers

TechCrunch

They created a data-sharing tool that crowdsources data via API integrations with its customers’ tech stack. The data is pulled in real time and requires no maintenance by customers, according to Chen. If your customer acquisition cost spikes, it could be a market trend. With Varos, it is all self-serve.

Company 285
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Top Data science blogs to follow

Apiumhub

There are a lot of excellent blogs on data science, and it can be a little overwhelming to know where to start. This article will list some of the most useful blogs for everyone – from data science experts to complete newbies. Top Data Science Blogs to follow.

Data 52
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Black Swan analyzes social media to predict which products will be successful

TechCrunch

While founded long before the pandemic, Steve King says that Black Swan Data , the data science and tech company that he helped co-launch in 2011, is well-suited to the current environment. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw. to start Black Swan.

Social 219
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Neuro-ID takes in fresh capital to combat fraud from all of our taps, types and swipes

TechCrunch

Much of our days are built around digital experiences, and companies are increasingly looking for ways to unlock conversion and optimize fraud screening. Today, a startup that has built a real-time behavioral analytics tool is announcing funding as it sees demand for its services increase. Neuro-ID’s human analytics dashboard.

Analytics 218