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The targeted approach to cloud and data CIOs need for ROI gains

CIO

Our digital transformation has coincided with the strengthening of the B2C online sales activity and, from an architectural point of view, with a strong migration to the cloud,” says Vibram global DTC director Alessandro Pacetti. In this case, IT works hand in hand with internal analytics experts.

Cloud 147
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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

It can also handle social listening and analytics. Oliver Thomas, managing partner at Expedition Growth Capital said: “There are a number of social media tools out there catering for B2C companies but we haven’t seen a platform that is specifically tailored to the B2B journey until Oktopost.

B2B 257
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Salesforce certification guide: Roles, paths, exams, cost, training, requirements

CIO

Once candidates have completed the three prerequisite certifications (chart below), they must successfully pass the Salesforce B2C Solution Architect exam, which tests their ability to design and implement multicloud solutions, as well as their understanding of the Salesforce Customer 360 Vision and Platform.

Training 219
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Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes

TechCrunch

Clootrack is a real-time customer experience analytics platform that helps brands understand why customers stay or churn. His ultimate goal is to be “the single platform for B2C firms.”. CEO Babu Sivadasan. In total, the company raised $4.6 million, co-founder Shameel Abdulla told TechCrunch. Clootrack team. Image Credits: Clootrack.

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UBITS snags $25M to create ‘the Netflix for corporate training’ in LatAm

TechCrunch

The startup also today has a “very powerful dashboard,” according to Melo, where companies can track all the learning analytics and see the number of courses, completion rates, ranking of courses and a number of other metrics. The startup has also partnered with Coursera to provide access to UBITS courses in the B2C market.

Training 277
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RevPAR, Occupancy Rate, ADR, and Other Hotel Metrics: How to Evaluate Your Property’s Performance

Altexsoft

In other words, a certain number of metrics and KPIs has to be set up, monitored, and analyzed to be turned into valuable insights. Occupancy rate, ADR, and ALOS: basic operational metrics. Obviously, it makes sense to calculate the metric only if you have different room rates, otherwise its value is pretty evident. Why use it?

Hotels 64
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Australian growth marketing agency Ammo helps startups calibrate their efforts

TechCrunch

Our long-term relationships start with a growth strategy workshop, where we identify a north star metric so that everyone is pulling in the same direction from day one. We work with B2B and B2C SaaS companies, as well as more traditional businesses who are looking to disrupt the way things are done in their industry.

Marketing 255