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The targeted approach to cloud and data CIOs need for ROI gains

CIO

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. We’re in publishing, but it’s the accompanying services that differentiate us on the market; the technology component is what gives value to our business.”

Cloud 179
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In freemium marketing, product analytics are the difference between conversion and confusion

TechCrunch

Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. The freemium marketing approach has become commonplace among B2C and B2B software providers alike. That’s where the right analytics can lead to significant results.

Analytics 226
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Australian growth marketing agency Ammo helps startups calibrate their efforts

TechCrunch

When you are the founder of a young startup, it is always very hard to gauge the right amount of effort to dedicate to marketing. Australian growth marketing agency Ammo , in contrast, wants to make sure that its clients aren’t overinvesting nor underinvesting. Botch it and you risk looking unprofessional. Cam Sinclair.

Marketing 255
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Adobe makes agentic AI push with Agent Orchestrator, purpose-built agents

CIO

With this addition to AEP, Adobe wants to make the platform the data foundation that helps customers build and manage AI agents that can interpret goals, create plans, and take action to support marketers and creatives. Adobe noted Brand Concierge supports use cases for both business-to-consumer (B2C) and business-to-business (B2B) teams.

B2B 97
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Hightouch raises $2.1M to help businesses get more value from their data warehouses

TechCrunch

Hightouch , a SaaS service that helps businesses sync their customer data across sales and marketing tools, is coming out of stealth and announcing a $2.1 Typically, though, this information is then only used for analytics purposes. million seed round. “That’s the angle that we’ve taken with Hightouch.

Data 251
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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

Oktopost’s schtick is that it is an enterprise-grade platform for B2B marketers to curate content, organize, and manage campaigns for corporate social media accounts, employee advocacy and social selling. It can also handle social listening and analytics. Daniel and Liad have built the best product in the market to serve this need.

B2B 257
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Socure raises $100M at $1.3B valuation, proving identity verification is hotter than ever

TechCrunch

digital identity market is projected to increase to over $30 billion by 2023 from just under $15 billion in 2019, according to One World Identity. Socure founder and CEO Johnny Ayers says his company’s identity management products can help B2C enterprises achieve know-your-customer (KYC) auto-approval rates of up to 97%.