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In freemium marketing, product analytics are the difference between conversion and confusion

TechCrunch

Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. The freemium marketing approach has become commonplace among B2C and B2B software providers alike. That’s where the right analytics can lead to significant results.

Analytics 226
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The targeted approach to cloud and data CIOs need for ROI gains

CIO

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. We’re in publishing, but it’s the accompanying services that differentiate us on the market; the technology component is what gives value to our business.”

Cloud 147
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Introduction & Use of B2C Commerce Template in Experience Cloud Salesforce

Perficient

Introduction: B2C Commerce Template is a pre-built framework available in Experience Cloud that allows businesses to create and manage their online store for business-to-consumer (B2C) commerce. What is B2C Commerce? What is B2C Commerce? How To Set Up Salesforce for B2C Commerce (LWR) Template on Lightning Experience?

B2C 59
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SFCC: The Orchestrator for Your B2C Lead-to-Loyalty Journey

Perficient

In the competitive world of B2C commerce, fostering customer loyalty is paramount. Tailor landing pages, product recommendations, and marketing campaigns to attract high value leads effectively. The Power of Data and Analytics: SFCC empowers you to leverage customer data throughout the lead-to-loyalty journey.

B2C 59
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How BSH boosted their knowledge power to deliver better customer service

CIO

This valuable information plays a crucial role in driving sales, marketing, service, and product development efforts, ultimately leading to satisfied customers and employees. This deficiency impacted the targeted marketing campaigns that would help boost the consumer experience (CX) and engagement.

B2C 305
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Perficient’s Thoughts on use of GenAI in Commerce Solutions

Perficient

Revolutionizing B2C Commerce: The Impact of Generative AI In the dynamic landscape of commerce and consumer-driven markets, Business-to-Consumer (B2C) organizations are increasingly turning to generative AI to revolutionize their operations and enhance customer experiences.

B2C 115
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How gen AI is joining the holiday shopping season

CIO

Every retail brand has embraced gen AI,” says Nelson Haung, senior director, product marketing at Freshworks. of B2C customers voted for Automation and AI as the top feature of support software. Every part of the industry needs to figure out how to apply gen AI to their distribution models and their shopping experiences.

Retail 288