TechCrunch

FEBRUARY 26, 2021

Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. The freemium marketing approach has become commonplace among B2C and B2B software providers alike. That’s where the right analytics can lead to significant results. Jeremy Levy.

Analytics 226

Analytics Marketing B2C B2B 226

Perficient

MARCH 5, 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

Digital Marketing 52

Digital Marketing Trends Marketing Advertising 52

Perficient

JANUARY 2, 2025

Focus on the customer, and the marketing data will follow naturally. It might sound harsh, but I base these next statements on twenty years of B2C / B2B experience. Tools and Technologies for Leveraging Micro-Moments Data Analytics : Track customer behavior to identify high-impact micro-moments.

eCommerce 52

eCommerce Technical Review B2C Strategy 52

Capgemini

JULY 22, 2019

Whereas a brand might have traditionally kept business-to-business (B2B) sales and business-to-consumer (B2C) sales in silos, today’s connected commerce experiences have created a new selling environment: B2B2C. Quite simply, a siloed approach to B2B and B2C sales models no longer make sense today.

B2C 40

B2C B2B eCommerce Retail 40

Perficient

MAY 26, 2023

Revolutionary change happens through convergence AI will converge into a number of industries, and digital marketing is no exception. DXP Digital experience platforms have proven that a personalized experience drives higher rates of conversion and overall consumer satisfaction. Well, this is marketing, so my feeling is yes.

Weak Development Team 59

Weak Development Team Blockchain B2C Digital Marketing 59

Strategy Driven

SEPTEMBER 22, 2020

It’s a huge market when we take B2B and B2C online sales together. This growth in e-commerce has also fueled the demand for Search Engine Marketing (SEM) experts. Web marketing with analytics. Categories of Digital Marketing Strategies. Ability to Work with Data Analytics. Analytical Skills.

Technical Review 37

Technical Review B2B Analytics Media 37

Coforge

JULY 26, 2019

Email marketing automation best practices are constantly changing and it can be difficult to estimate which content to send, when, and how frequently. There are even innovations like Salesforce's new AI email marketing capability, which precisely prescribes the ideal frequency. Work on Your Content Marketing Capabilities.

B2C 8

B2C Video B2B Weak Development Team 8