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In freemium marketing, product analytics are the difference between conversion and confusion

TechCrunch

Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. The freemium marketing approach has become commonplace among B2C and B2B software providers alike. That’s where the right analytics can lead to significant results. Jeremy Levy. Contributor.

Analytics 226
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Consolidating User Accounts in Azure AD B2C

Perficient

In my past couple of articles ( What is Azure B2C & Multi-Tenant Architectures with Azure B2C ), we talked about some of the basics of using the Azure Active Directory Business to Customer (Azure AD B2C) platform and about some common use cases. This is where Azure Active Directory B2C comes into play.

B2C 86
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Hightouch raises $2.1M to help businesses get more value from their data warehouses

TechCrunch

Typically, though, this information is then only used for analytics purposes. And as Curl added, Snowflake and its competitors never quite went beyond serving the analytics use case either. As businesses adopt data warehouses, they now have a central repository for all of their customer data. Image Credits: Hightouch.

Data 251
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The targeted approach to cloud and data CIOs need for ROI gains

CIO

Our digital transformation has coincided with the strengthening of the B2C online sales activity and, from an architectural point of view, with a strong migration to the cloud,” says Vibram global DTC director Alessandro Pacetti. In this case, IT works hand in hand with internal analytics experts.

Cloud 179
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Socure raises $100M at $1.3B valuation, proving identity verification is hotter than ever

TechCrunch

The startup’s predictive analytics platform applies artificial intelligence and machine-learning techniques with online/offline data intelligence (from email, phone, address, IP, device, velocity and the broader internet) to verify that people are, in fact, who they say they are when applying for various accounts.

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Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes

TechCrunch

Clootrack is a real-time customer experience analytics platform that helps brands understand why customers stay or churn. His ultimate goal is to be “the single platform for B2C firms.”. CEO Babu Sivadasan. In total, the company raised $4.6 million, co-founder Shameel Abdulla told TechCrunch.

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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

It can also handle social listening and analytics. Oliver Thomas, managing partner at Expedition Growth Capital said: “There are a number of social media tools out there catering for B2C companies but we haven’t seen a platform that is specifically tailored to the B2B journey until Oktopost.

B2B 257