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Building a lean B2B startup growth stack

TechCrunch

Keith Putnam-Delaney Contributor Share on Twitter Keith Putnam-Delaney is the founder and CEO of Primer , a platform that offers hyperprecise targeting for B2B marketers. Growing a B2B business is becoming increasingly complex. Analytics (how you measure your impact). CDPs (because there is no good B2B CDP).

B2B 252
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Singapore-based Nektar.ai gets $6M to help B2B sales team collaborate more effectively

TechCrunch

Organizing information about prospective deals is a challenging task for B2B sales teams, since salespeople usually rely on multiple tools (email, Zoom, WhatsApp, etc) to talk with buyer committees. They also get analytics like multithreading scores that help them identify how deals were won or lost.

B2B 266
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Is India’s BNPL 2.0 set to disrupt B2B?

TechCrunch

He has more than a decade of experience in credit risk, analytics, customer management and portfolio development. That said, a specific vertical of BNPL products is gaining traction — one targeted toward small and medium enterprises (SMEs). B2B commerce in India is moving online. Contributor. Share on Twitter.

B2B 245
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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. It can also handle social listening and analytics. Our focus is 100% on B2B organisations. It’s gone bananas,” he said.

B2B 257
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The targeted approach to cloud and data CIOs need for ROI gains

CIO

“Online will become increasingly central, with the launch of new collections and models, as well as opening in new markets, transacting in different currencies, and using in-depth analytics to make quick decisions.” In this case, IT works hand in hand with internal analytics experts.

Cloud 179
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Revolution Ventures backs Casted in B2B-focused podcast play

TechCrunch

The value to be gained in the B2B world is something that has been largely untapped. For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted , an audio and video podcast product aimed at B2B marketers.

B2B 206
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Coho AI, which uses AI to help B2B SaaS companies boost revenue, raises $8.5M

TechCrunch

In a 2019 survey , NewVantage partners found that the percentage of firms identifying themselves as being data-driven declined in each of the past three years, with over half admitting that they’re not competing on data and analytics. . Coho AI, which uses AI to help B2B SaaS companies boost revenue, raises $8.5M

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