Analytics B2B Digital Marketing 
TechCrunch
APRIL 6, 2021
The value to be gained in the B2B world is something that has been largely untapped. For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted , an audio and video podcast product aimed at B2B marketers.
TechCrunch
FEBRUARY 26, 2021
Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. The freemium marketing approach has become commonplace among B2C and B2B software providers alike. That’s where the right analytics can lead to significant results. Jeremy Levy.
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Perficient
JANUARY 14, 2025
The way businesses buy and sell is changing faster than ever, and B2B companies are at a tipping point. Recent research shows that the global B2B e-commerce market is expected to surge from $28.86 To stay competitive, its critical to understand the key trends shaping the future of B2B e-commerce. trillion in 2025 to $60.49
TechCrunch
DECEMBER 23, 2021
The answers and advice we received were as varied as the people we polled, but nearly all of them indicated that learning — e.g., analytics training, getting started with AI tools, etc. — Should growth marketers plan to become more technical in the coming year? was high on their to-do list. There’s so much more room for video.
Perficient
MARCH 5, 2024
As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.
Perficient
JANUARY 2, 2025
Focus on the customer, and the marketing data will follow naturally. It might sound harsh, but I base these next statements on twenty years of B2C / B2B experience. Tools and Technologies for Leveraging Micro-Moments Data Analytics : Track customer behavior to identify high-impact micro-moments.
Perficient
MARCH 21, 2024
As Adobe continues to expand its footprint across all of Marketing Technology, Garett Meznarich (Director of Digital Marketing) and I (Technical Architect, Marketing Automation Team) thought it would be helpful to give you a Marketing Operations perspective on what sessions we are excited about this year.
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