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A few years ago, Joe DeNardi, a Stifel analyst, published a sensational report that contained estimated values of some of the biggest US airlines’ loyalty programs. According to it, American Airlines’ AAdvantage was worth $37.6 All these impressive numbers unveil the hidden power behind airlines’ loyalty programs.
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In addition to major reasons like enormous debts and difficulties in operating airlines, its lack of online presence and reduced demand for tour packages caused the company to go downhill. They would rather follow the word of mouth or go to their old, time-tested local travel agent or stick to larger players. Manage your markup.
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