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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

Altexsoft

Airline industry made an impact on how we buy things today, and how those things are marketed. Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Scandinavian airlines first class in 70s and now.

Airlines 121
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Lufthansa’s digital future takes flight with ‘Digital Hangar’

CIO

Each Hangar houses agile coaches, business analysts, data and analytics specialists, product owners, Scrum masters, software engineers, and user interface designers — all with one mission: to elevate the airlines’ digital customer experience before, during, and after the flight. Experience is not only the cherry on the cake.”

Airlines 195
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Data and gen AI: Keys to Air Europa’s digital strategy

CIO

Gen AI has become a priority tool across all industries for all types of companies, where up to 40% have a budget or related gen AI initiatives, and 30% believe this technology is disruptive to the business, according to recent data from IDC. So large corporations are still being put to the test with their implementing processes.

Strategy 173
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Brex takes a swipe at Concur with an expansion into travel

TechCrunch

Part of the aim of the new offering is to apply to travel expenses the budgeting capabilities that Empower has, Dubugras said. Image Credits: Brex Brex opted not to accept commissions from airlines or hotels that would not provide more expensive flights or hotels as alternatives, Dubugras said.

Travel 192
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Report: Technical Debt is Costing You More Than You Think

OverOps

The most obvious contributing factor in this are those massive application failures that become public relations fiascos for companies like Wells Fargo, United Airlines and their friends. It’s fairly well known that the majority of yearly IT budgets go to just “keeping the lights on”, meaning just operating and maintaining existing software.

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8 big IT failures of 2023

CIO

Both United Airlines and Hawaiian Airlines saw service outages in 2023 resulting from wonky software upgrades, and Southwest ended the previous year with a Christmas travel meltdown blamed on outdated systems. Probably the worst IT airline disaster of 2023 came on the government side, however.

Airlines 207
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CIOs Struggle To Keep Their Airlines In The Air

The Accidental Successful CIO

Airlines run on their IT systems and CIOs have to keep these running. However, when it comes to airlines, their CIOs are spending their time thinking about more practical things like just exactly how to go about keeping their critical IT systems up and running. The Challenge Of Running An Airline. Image Credit: Job Garcia.