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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.

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Six steps to creating a successful IT strategy: A guide for CIOs

CIO

IT leaders must understand how the business plans to compete, grow, and create value in the market to align IT initiatives within the company’s broader objectives. By staying ahead of market trends, the organization remains agile, adaptable, and ready to outperform rivals. Learn more about IDC’s research for technology leaders.

Strategy 200
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How Celanese makes people central to its digital transformation

CIO

Sameer Purao, who joined Celanese as CIO and CDO in 2021, is keeping the team and company focused by making change management a core competency of his team, and ensuring a focus on value, agility, and purpose. We decided that change, agility, and value would be key to put people at the center of the transformation.

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A blueprint for successfully executing business-aligned IT strategies

CIO

Successful CIOs work hand-in-hand with their C-suite peers to ensure that IT initiatives reflect the company’s ambitions—enhancing operational efficiency, driving innovation, or expanding market presence. Too often, companies adopt innovative technologies based on market hype without fully understanding how they contribute to their business.

Strategy 183
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Companies look to sell off assets to pay for AI investments

CIO

If you look at 23 and 2024 you had a lot of budget increases, you had a bunch of layoffs over the last couple of years, and not something thats sustainable. Divestitures can also help companies zero in on their potential and market relevance, the blog authors note.

Company 195
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The Beauty Of Bootstrapped Companies: Why More Entrepreneurs Should Aspire To Stay Self-Funded

Crunchbase News

These examples underscore why more entrepreneurs should consider bootstrapping as a strategic choice, not as a fallback, focusing on sustainable growth which can become effective in times of trouble. Control and agility: Founders who bootstrap retain complete ownership and control over their companies.

Company 132
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Building a Digital-First Culture: The Chief Digital Officer’s Blueprint

N2Growth Blog

This role requires a deep understanding of market dynamics, consumer behavior, and technological trends, enabling the organization to adapt to changes and lead them. These efforts have resulted in personalized marketing and improved operational efficiency, underscoring the tangible benefits of a digital-first strategy.

Culture 161