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From Promoting to Creating: How an Advertising Leader Found His Calling in VR Gaming

Toptal

Why did one designer leave a prominent role in the advertising industry and travel halfway around the world to pursue a UX career in VR gaming?

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Extra Crunch roundup: NS1 EC-1, Pakistan’s tech ecosystem, SPACs bonanza

TechCrunch

Can advertising scale in VR? It’s not hard to imagine how advertising could be valuable in VR: billboards on streetscapes, magazine covers on newsstands, cereal boxes in virtual kitchens. That said, VR advertising has a ton of untapped potential — but it’s going to take a minute to reach profitable scale.

VR 244
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Extra Crunch roundup: Clubhouse UX teardown, YC Demo Day favorites, proptech VC survey, more

TechCrunch

Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies, “however, most of us don’t have the budget of an Andreessen Horowitz to support almost every major need” for each startup they’ve bet on, says Versatile VC founder David Teten.

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How to Get Started with VR: Intro to Your First Virtual Reality Project

Altexsoft

Meditative readings of the Bible are available on Samsung Gear VR today. Just scroll through a VR experience store. You can swim with dolphins, act out your dreams of being a pirate, immerse yourself and your kids in an educational VR about the night sky. Let’s start with the most reasonable examples of VR implementation.

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How to Conduct Effective Virtual Recruitment Events for Global Teams

Hacker Earth Developers Blog

Virtual Booths These concepts allow employers to advertise their company, post information, and engage with the candidates online. Here’s what the future holds: Virtual Reality (VR) Experiences The VR tools will allow candidates to get a taste of the company culture and the team they would be working with on the evening job.

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Emotion-detection software startup Affectiva acquired for $73.5M

TechCrunch

” Automakers, suppliers and startups see growing market for in-vehicle AR/VR applications. This division, which will be part of the deal and will operate separately, is profitable, Kaliouby said, noting the software is used by 70% of the world’s largest advertisers to measure and understand emotional responses to media content.

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Transforming Customer Engagement: The CMO’s New Mandate

N2Growth Blog

CMOs are no longer limited to traditional roles like branding and advertising. The traditional one-way advertising messages have been replaced by conversations, allowing consumers to express their views, feedback, and concerns directly to the brand.

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