CIO

NOVEMBER 25, 2024

A job listing advertisement on a digital platform costs next to nothing, but the intelligence it can provide a company — even without any intent to fill the position — can be significant. Ng suggests the need for greater transparency in the publication of job advertisements and possible regulations to limit this practice.

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TechCrunch

JANUARY 25, 2021

Founded in 2007, Taboola powers content recommendation widgets (and advertising on those widgets) across 9,000 websites for publishers including CNBC, NBC News, Business Insider, The Independent and El Mundo. It says it reaches 516 million daily active users while working with more than 13,000 advertisers.

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CIO

NOVEMBER 4, 2024

The technology has the potential to disrupt and benefit your organization, and CIOs are well-positioned to support the board, prepare the organization for it, and lead the business into the age of AI. As a support technology, AI works on data that is dependable, proven, and secure,” says Langer. AI is a leadership opportunity for CIOs.

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Weak Development Team Leadership Generative AI Travel 166

CIO

JULY 10, 2024

And Skydance, controlled by veteran producer David Ellison (son of Oracle founder Larry Ellison), is arguing that embracing technology is the only viable path. In many ways, Paramount’s struggles mirror what many enterprises are facing today as they try to adapt to current technology.

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TechCrunch

JANUARY 18, 2021

From an advertising standpoint, it was a really scary time, because we have clients across every industry, and every industry was impacted differently. For a lot of clients, tossing advertising was a sort of knee-jerk reaction to the sudden shock of COVID, and so we saw a huge negative impact in our second quarter.

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CIO

NOVEMBER 27, 2024

Turnover has always been a concern for employers, but in a recent PwC report, an increasing number of employees worldwide are looking to move within the next year in light of many things, but mostly because of opportunities afforded by the rapid pace of technological change. You have to be innovative,” adds Balbo.

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TechCrunch

FEBRUARY 19, 2021

Despite the elaborate smoke and mirrors that Google has put up, one fact remains: Google is an advertising company with ads representing 71% of its revenue sources in 2019. What happens when an advertising company now wants to be our bank? Banks must lead the charge in ethical data.

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CIO

FEBRUARY 11, 2025

Everybody says VMware works as advertised, but they have a problem with how Broadcom has changed the way you purchase and use VMware. We have actively been asking customers to look at other alternatives and do a fair apples-to-apples comparison of the technology differentiators, as well as the total cost of ownership.

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Crunchbase News

FEBRUARY 18, 2025

” Marketing AI AI has had a profound effect on many sectors like biotech and cybersecurity, as many startups have added the technology to their platforms. The startup has a multichannel programmatic advertising platform that uses AI and automation to help with digital marketing efforts.

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TechCrunch

JANUARY 4, 2022

He is also an expert on software engineering and API technology. In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. This seems to be Google’s middle ground to protecting privacy while not alienating advertisers and publishers.

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TechCrunch

SEPTEMBER 1, 2022

Reddit’s acquisition spree is continuing this morning with news that the company is bringing the audience contextualization company Spiketrap’s technology in-house. The company touts its proprietary Clair AI technology, which is able to extract the “signal from the noise” of unstructured datasets.

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TechCrunch

JULY 27, 2022

As regulation, platform dynamics and consumer choice continue to eat into the adtech stalwart known as cookies, it’s leaving a gap in the market for advertising solutions that can work well without relying on cookie functionality.

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TechCrunch

NOVEMBER 23, 2020

It’s a global issue and a paradigm that can be changed by harnessing technology.” Metigy’s platform gives more support to small or inexperienced marketing teams by using real-time data from their online advertising channels to create a livestream of recommendations. By 2022, there is expected to be 30 million SMEs in the U.S. “On

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CIO

FEBRUARY 25, 2025

Technology in general has slipped out of favor. For many outside the profession, IT resembles the portfolio of televised advertisements during Super Bowl LIX: very little creativity, not much in the way of simple, effective storytelling, not worth the money, and not targeted at me. This has trickled into the general IT mindset.

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TechCrunch

MARCH 12, 2021

So he said Disruptel has built technology that has “a contextual understanding of everything that’s happening on the screen — every product, all of that data.” So for example, you could use the technology to ask your TV, “Who is the person in the brown shirt?”.

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Artificial Inteligence Machine Learning Advertising Research 282

N2Growth Blog

DECEMBER 4, 2024

Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management. Their leadership is crucial in ensuring the organization remains agile and responsive in an era of constant technological change.

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TechCrunch

APRIL 27, 2021

Interactive voice advertising startup Instreamatic , which can insert interactive voice ads into an audio stream, has raised $6.1 SF-HQ’d Instreamatic lets brands that advertise through streaming music apps and podcasts (for instance) have interactive voice-based dialogues with consumers. Here’s an example.

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Hacker Earth Developers Blog

NOVEMBER 11, 2024

Clear and engaging ads The digital age has gifted something very unique to technical recruiters, the ability to attract prospective candidates through online advertisements. If you plan to advertise for technical roles, ensure that they reach the target audience. However, these technologies can only enhance the framework you create.

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Hacker Earth Developers Blog

DECEMBER 17, 2024

Cost per Hire What it is: Cost per Hire (CPH) measures the total cost incurred during the hiring process, including advertising, agency fees, recruiter salaries, technology, and assessment tools. You can also eliminate the need for costly third-party recruitment services and job board advertisements.

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TechCrunch

SEPTEMBER 10, 2021

Media technology company Amagi announced Friday $100 million to further develop its cloud-based SaaS technology for broadcast and connected televisions. Video is a complex technology to manage — there are large files and a lot of computing,” Subramanian said. Nadathur Holdings continues as an existing investor.

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Video Cloud Technical Review Advertising 241

TechCrunch

JUNE 29, 2022

Every day, the advertising world faces new challenges and opportunities. Most recently, media technology stocks have become highly volatile for a host of reasons. As the major platforms are forced to innovate, advertisers who are willing to “be like water” and flow with change are going to come out ahead.

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Crunchbase News

DECEMBER 30, 2024

With successful IPOs and exits ahead in the new year, shifting market dynamics, evolving priorities and continuous technological advancements especially around artificial intelligence new opportunities are opening for startup founders.

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TechCrunch

NOVEMBER 19, 2020

“We are very excited to join the Near family with whom we share a common DNA of technology and performance,” Grouchko said in a statement. Mobile advertising startup Databerries raises $16M. Formerly known as Databerries , Teemo has raised a total of $17.9

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TechCrunch

SEPTEMBER 14, 2021

It’s the perfect time to double down and invest in an area that has been largely ignored but is poised for major upside in the next few years: Digital creative ad technology. Consider how much has been spent over the 15 years on digital advertising mechanics such as targeting, serving, measuring and verification. Think about it.

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TechCrunch

DECEMBER 4, 2020

“In publishing and news media, the old model of dominant advertising revenue is on the way out and we are well-placed to capitalize on that interest.” “We recognise Zephr’s excellent technology that empowers publishers to galvanise the online subscription opportunity and create customer journeys that are truly unique.”

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Weak Development Team Media Advertising Banking 283

TechCrunch

MARCH 4, 2021

Mercer tells me that his company also provides its technology as a white label service to most of the big roll-up players — which of these, he did not note — and so you might also say that even if third-party merchants are not working directly with Jungle Scout, they might well end up doing so indirectly.

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TechCrunch

JULY 16, 2021

The judges were impressed with Vyrill’s novel approach and innovative technology around discovering and filtering relevant videos. As Vyrill’s CEO Ajay Bam stressed during his presentation, brands increasingly turn to ordinary people for video advertising. This is a struggle for companies of every size.

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TechCrunch

FEBRUARY 10, 2021

At the same time, the team wasn’t impressed by any of the existing anti-fraud solutions, so it built its own technology. Ushakova attributed this in large part to the startup’s extensive use of machine learning technology. Eventually, they shut down Zenna completely and moved the entire team over to Scalarr.

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TechCrunch

APRIL 29, 2022

The company created a digital advertising network called Grocery TV and provides screens, initially in the checkout aisle, for brands and retailers to leverage with the aim of improving the shopping experience. Nickell noted that technology costs and an engineering focus — which is his background — was needed to keep technology costs down. “We

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TechCrunch

JULY 15, 2021

We find ourselves at an intersection of advanced technology and the fastest-growing region in the world in terms of digital and social media penetration. These clients are regional and global advertisers that span FMCG, banking, travel and electronics sectors. This is what advertising should always be.

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Marketing Advertising Media Travel 244

TechCrunch

MARCH 8, 2021

Since the entire campaign creation process–from finding influencers to paying them–is performed through Influenxio, this allows it to gather a wide range of data to refine its technology, Ko told TechCrunch. “We spent a lot of time on the execution and details to make it smoother on the advertiser side.

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Marketing Advertising Digital Marketing Small Business 252

TechCrunch

NOVEMBER 10, 2022

Amagi, which offers cloud broadcast and targeted advertising software to scores of media and entertainment giants, has raised a large new funding round as it looks to expand its tech offerings and invest in AI-powered personalization stack.

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TechCrunch

OCTOBER 10, 2021

Homa Games specializes in hypercasual, casual and board games, a segment of the mobile gaming industry that requires a methodical, technology-driven approach. It relies heavily on advertising to generate revenue. That number has now doubled as the startup has now delivered 500 million installs.

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Games Mobile Analytics Advertising 363

CIO

MARCH 11, 2025

But beneath the glossy surface of advertising promises lurks the crucial question: Which of these technologies really delivers what it promises and which ones are more likely to cause AI projects to falter? But how do companies decide which large language model (LLM) is right for them? LLM benchmarks could be the answer.

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TechCrunch

FEBRUARY 23, 2021

Mobile advertising company ironSource is announcing its second acquisition of the year — Luna Labs , a startup that that’s built a platform allowing app developers to create and manage video and playable ads. The financial terms of the acquisition were not disclosed. ” Luna Labs creates playable ads, directly from Unity.

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Video Advertising Mobile Games 250

TechCrunch

SEPTEMBER 27, 2022

Advertising spending rose as well. However, recent data indicates that startups in the creator-focused market are raising fewer venture capital rounds, limiting total investment in the technology category. The confluent factors led to a boom in creator-focused startup activity that got busy in 2020 and continued into 2021.

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TechCrunch

JUNE 2, 2022

The startup uses blockchain technology to help brands build customer loyalty without having to rely on buying up pricey ads on third-party social media platforms, Haney explained. Now, the 33-year-old entrepreneur is betting she can bring together another underrated duo — consumer brands and crypto.

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