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South Africa’s Flow gets funding to automate social media advertising for real estate agencies

TechCrunch

And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook.

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AI platform to analyze creative advertising raises $5.1M from investors, including a16z

TechCrunch

In this increasingly AI-driven era, creative and media teams will probably need to employ the technology to up their game on analyzing their creative assets and A/B testing — or someone else will simply beat them to the punch. Yanai claims AlisonAI currently analyzes 1 billion creative elements across all social platforms.

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Social app IRL makes its first acquisition with deal for digital nutrition company AaBeZe Labs

TechCrunch

IRL, the SoftBank-backed social app and recent unicorn , is today announcing its first acquisition. The company is purchasing, for an undisclosed sum, the “digital nutrition” company AaBeZe Labs and its portfolio of IP with the goal of making IRL a healthier and more ethically designed social networking app.

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Create a social media punch list for cryptocurrency marketing

TechCrunch

Last December, Facebook officially began allowing crypto advertisers to buy ads on its platform. Facebook allows some crypto companies to advertise without submitting proof of financial licenses. But just because you can advertise on Facebook doesn’t mean you should. But what are best practices for crypto marketers in general?

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WeAre8 launches crowdfunder for its social media app, where users are paid to watch ads

TechCrunch

With Elon Musk’s recent interest in Twitter, Facebook’s growth flattening and TikTok’s meteoric rise, it feels like the world of social media is back into some kind of inflection point period. Sue Fennessy emerged from Australia but took her advertising data startup to New York in 2009. Sue Fennessy, WeAre8. Image Credits: WeAre8.

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Gamitee becomes Joyned as it secures $4M for social shopping platform

TechCrunch

Joyned , formerly known as Gamitee , announced Wednesday that it raised $4 million in seed funding to continue developing its e-commerce platform that puts merchants in the driver’s seat of social engagement. Joyned puts the social part into online shopping and narrows the gap between online and offline.”. to begin using the platform.

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Egyptian social e-commerce platform Taager raises $6.4M led by 4DX Ventures

TechCrunch

The global social market is rapidly growing. million online social sellers in Egypt alone, the Egyptian social e-commerce market is forecast to be worth more than $14.8 One of its players, Taager , is a social e-commerce platform enabling online merchants with end-to-end logistics. With over 1.25 billion by 2024.

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