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South Africa’s Flow gets funding to automate social media advertising for real estate agencies

TechCrunch

And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook.

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Omneky uses AI to generate social media ads

TechCrunch

Meet Omneky , a startup that leverages OpenAI’s DALLE-2 and GPT-3 models to generate visuals and text that can be used in ads for social platforms. It starts with a nice software-as-a-service platform that centralizes all things related to your online advertising strategy. Omneky’s long-term vision expands beyond advertising.

Social 227
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Why Marketers Are Spending Less on Social Media

Harvard Business Review

marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll data suggests that lack of strategy fit, weak returns, and new competition from retail media may help explain this dip. A bi-annual poll of U.S.

Media 124
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TipTip uses a hyperlocal strategy to help Southeast Asian creators monetize

TechCrunch

But many of them don’t have the social media clout to attract advertisers. TipTip wants to help them build up followers in their communities using an offline/online strategy, and monetize by selling content instead of relying on advertising algorithms. We view them as necessary and complementary to our services.

Strategy 239
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IT Recruiting: Strategy and Tips for Success

Hacker Earth Developers Blog

Recruitment is an integral part of the business strategy for every information technology business. Most recruitment strategies in IT involve a team of professionals than a single individual handling all the tasks. Top 5 employment recruitment strategies in the IT industry. Use social media to attract talent.

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Harnessing Data: Strategies for C-Suite Executives

N2Growth Blog

Data analysis has emerged as a pivotal strategy for organizations aiming to enhance customer engagement and drive growth. Analyzing these datasets enables organizations to develop highly targeted marketing strategies. This process necessitates a thorough understanding of data interpretation and its application to marketing strategies.

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Gamitee becomes Joyned as it secures $4M for social shopping platform

TechCrunch

Joyned , formerly known as Gamitee , announced Wednesday that it raised $4 million in seed funding to continue developing its e-commerce platform that puts merchants in the driver’s seat of social engagement. Joyned puts the social part into online shopping and narrows the gap between online and offline.”.

Social 233