TechCrunch

DECEMBER 1, 2022

For those on the sidelines, the story of digital advertising over the past couple of years has been as entertaining as a binge-worthy TV series. While dramatic, these headlines tend to gloss over what’s actually going on: Digital advertising may be in transition, but it is not dead. More posts by this contributor.

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TechCrunch

FEBRUARY 10, 2022

Last December, Facebook officially began allowing crypto advertisers to buy ads on its platform. Facebook allows some crypto companies to advertise without submitting proof of financial licenses. But just because you can advertise on Facebook doesn’t mean you should. But what are best practices for crypto marketers in general?

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TechCrunch

OCTOBER 18, 2022

Meet Omneky , a startup that leverages OpenAI’s DALLE-2 and GPT-3 models to generate visuals and text that can be used in ads for social platforms. It starts with a nice software-as-a-service platform that centralizes all things related to your online advertising strategy. Omneky’s long-term vision expands beyond advertising.

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TechCrunch

MAY 25, 2022

DJ Gabeau, one of Snapchat Stories’ earliest engineers and founder of web3 social network Primitives , told TechCrunch that he thinks NFTs can be a genuinely enjoyable way for people to connect with one another digitally and make memories. Gabeau likened Primojis to Snapchat filters, which brands often use as a means to advertise.

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TechCrunch

DECEMBER 2, 2021

IRL, the SoftBank-backed social app and recent unicorn , is today announcing its first acquisition. The company is purchasing, for an undisclosed sum, the “digital nutrition” company AaBeZe Labs and its portfolio of IP with the goal of making IRL a healthier and more ethically designed social networking app.

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TechCrunch

JULY 15, 2021

The global social market is rapidly growing. million online social sellers in Egypt alone, the Egyptian social e-commerce market is forecast to be worth more than $14.8 One of its players, Taager , is a social e-commerce platform enabling online merchants with end-to-end logistics. With over 1.25 billion by 2024.

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TechCrunch

NOVEMBER 30, 2023

X CEO Linda Yaccarino is publicly backing Elon Musk after he explicitly said “go f**k yourself” to advertisers leaving X during an onstage interview yesterday at the New York Times DealBook Summit.

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TechCrunch

SEPTEMBER 29, 2021

Joyned , formerly known as Gamitee , announced Wednesday that it raised $4 million in seed funding to continue developing its e-commerce platform that puts merchants in the driver’s seat of social engagement. Joyned puts the social part into online shopping and narrows the gap between online and offline.”. to begin using the platform.

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TechCrunch

DECEMBER 13, 2021

A women-led startup called Honeycomb is launching its private social app for families, backed by $4 million in seed funding led by Peter Boyce at Stellation Capital. Honeycomb is also different from mainstream social apps because it will be a subscription-based service, not one that’s monetized through advertising.

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TechCrunch

JANUARY 30, 2022

The Egyptian social e-commerce market will be worth over $14.8 The opportunity in the market can be attributed to the growth in online social sellers in the country, over 1.25 Brimore connects both worlds via an app as an omnichannel social commerce platform. billion by 2024.

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TechCrunch

DECEMBER 4, 2023

Recent efforts by Meta to grow Threads’ install base have been working. According to a new analysis of app store trends, Instagram Threads is now outpacing X, formerly Twitter, at least in terms of new downloads.

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TechCrunch

AUGUST 30, 2021

Social commerce startup Flip is mixing live commerce mobile apps with real customer reviews to improve the buying experience and opportunity for the creator economy. It’s not only a social platform, it is the best post-purchase experience — shipping, rewards, returns — everything people love and in a two-click process,” he added.

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TechCrunch

MARCH 11, 2022

Raven Gao didn’t set up virtual social platform MEW to ride the metaverse wave. He began working on MEW in mid-2019 with a Tencent veteran because he wanted to build a virtual safe haven for socially awkward introverts like himself. MEW’s interface can be perplexing for many people at first glance.

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TechCrunch

FEBRUARY 9, 2021

The pandemic has upended many aspects of urban life but perhaps the most visible upheaval is to citydwellers’ social lives, with curfews calling time on traditional night life across much of the Western world and social distancing putting a chilly spin on opportunities for getting together with people outside your usual circle.

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TechCrunch

MARCH 3, 2022

New York-based MyPlace , a social network designed to help friends share their private homes, has raised $5.8 Since then, the platform has grown into a social network used by thousands of people in 86 countries. MyPlace hasn’t done any paid advertising and is growing based on word of mouth among friends, Bell says.

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CIO

NOVEMBER 25, 2024

A job listing advertisement on a digital platform costs next to nothing, but the intelligence it can provide a company — even without any intent to fill the position — can be significant. The practice has obvious negative social and economic consequences.

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TechCrunch

AUGUST 24, 2023

X, the company formerly known as Twitter, has a new initiative aimed at luring smaller businesses to advertise on its platform. Despite Yaccarino’s assurances, the reality of the situation is that Twitter/X advertising revenue has been on the decline. According to a June piece by The New York Times , Twitter/X’s U.S.

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TechCrunch

DECEMBER 1, 2023

A new report by the Financial Times says X will now turn to small and medium-sized advertisers to shore up revenue after the company’s owner Elon Musk alienated big brands fleeing X over antisemitic content by telling them they could go f**k themselves during an interview at the New York Times DealBook Summit earlier this […] © 2023 TechCrunch. (..)

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TechCrunch

SEPTEMBER 2, 2021

As live audio becomes more and more popular, co-founders David Sacks (former COO of PayPal and CEO of Yammer) and Axel Ericsson sought to combine social audio and podcasting into one seamless app. But Sacks said that once it expands to allow hosts to share transcripts, live captioning would “be on the roadmap.”

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TechCrunch

AUGUST 19, 2021

Daniel Liss is the founder and CEO of Dispo , the digital disposable camera social network. District Court for the District of Columbia put it in his recent decision , “No one who hears the title of the 2010 film ‘The Social Network’ wonders which company it is about.” Daniel Liss. Contributor. Share on Twitter. Boasberg of the U.S.

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TechCrunch

AUGUST 11, 2021

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. Then as part of its community, companies share knowledge of marketing buys and data insights typically reserved for larger advertisers. Trust dashboard. E-commerce sales in the U.S.

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TechCrunch

FEBRUARY 25, 2021

A young generation of users shops with community in mind, whether that’s buying merchandise from your favorite influencers or giving into those Instagram advertisements after spending way too much time on the grid. It was about the importance of empowering creativity and empowering individuals to create digital and physical spaces.”

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TechCrunch

APRIL 24, 2023

Sarah writes that the social media giant is seeing a spike in one-star reviews, which include calling for its removal. The Walmart-backed company is offering a “premiere experience for millions of users with high-quality advertisements and custom targeting, support for 12 languages and 24×7 live chat,” Manish reports. Kirsten has more.

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TechCrunch

MARCH 6, 2023

But at least on the advertising front, a new Twitter update might signal smooth sailing ahead. Twitter is the first major social media company to allow these companies to advertise. Twitter’s advertising business has been hit hard since Elon Musk took over last year.

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TechCrunch

NOVEMBER 23, 2020

” Fairfull and other members of Metigy’s founding team previously worked at We Are Social, a global creative agency. Metigy’s platform gives more support to small or inexperienced marketing teams by using real-time data from their online advertising channels to create a livestream of recommendations.

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TechCrunch

APRIL 5, 2021

Clubhouse, a one-year-old social audio app reportedly valued at $1 billion , will now allow users to send money to their favorite creators — or speakers — on the platform. It's cool to see a new social platform focus first on *participant* income rather than internalized monetization / advertising.

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TechCrunch

DECEMBER 8, 2020

While Socher was light on details, preferring to wait until GA in a couple of months to share some more, he said he wants to differentiate from Google by not relying on advertising and what you know about the user. He acknowledges that trust and accuracy elements could get tricky as social networks have found out.

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TechCrunch

FEBRUARY 23, 2022

Online advertising is generally terrible and our expectation that “information should be free” has tragically even ended up powering disinformation-filled social networks like Facebook. Many companies have tried and failed to turn advertising into a way to power good causes. What is to be done? million (£4.5

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TechCrunch

SEPTEMBER 28, 2021

But Backdrop is not unlike other global social media platforms that allow users to take ephemeral photos, flex their lifestyle on disappearing stories or discover millions of personalized short videos. Social media and travel. Social media platforms are known to be hyper-focused on user growth before making revenue or profits.

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TechCrunch

OCTOBER 20, 2021

In what would be a blockbuster acquisition, PayPal is reportedly exploring the purchase of social media company Pinterest, according to Bloomberg. Earlier this month, Pinterest said it was rolling out new features for advertisers and brands to promote their products to users on its site.

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TechCrunch

NOVEMBER 27, 2022

But many of them don’t have the social media clout to attract advertisers. TipTip wants to help them build up followers in their communities using an offline/online strategy, and monetize by selling content instead of relying on advertising algorithms. We view them as necessary and complementary to our services.

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TechCrunch

JUNE 29, 2022

Every day, the advertising world faces new challenges and opportunities. For CMOs and early-stage tech founders, all this upheaval may feel like a shock, but the truth is that the digital advertising world has always been evolving and changing, often in unpredictable ways. More posts by this contributor.

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TechCrunch

NOVEMBER 9, 2022

Twitter’s new CEO and owner Elon Musk is rattling the cage at his social network and ruffling a lot of feathers both inside and outside of the company. His second company, the native advertising startup Namo Media , he sold to Twitter itself. But there are a few things that set him and his alt-Twitter effort apart.

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TechCrunch

JANUARY 18, 2021

From an advertising standpoint, it was a really scary time, because we have clients across every industry, and every industry was impacted differently. For a lot of clients, tossing advertising was a sort of knee-jerk reaction to the sudden shock of COVID, and so we saw a huge negative impact in our second quarter.

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TechCrunch

MAY 18, 2021

Nearly every social media experience today is built on the same premise: Humans identify with individuality. So she’s in the process of reinventing how social media looks and feels, and with community and people of color at the core. MIT professor wants to overhaul ‘The Hype Machine’ that powers social media.

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TechCrunch

SEPTEMBER 14, 2021

Consider how much has been spent over the 15 years on digital advertising mechanics such as targeting, serving, measuring and verification. VideoAmp, which helps brands make ads for various social platforms, pulled in $75 million earlier this year. Yet you can count the number of creative-centric adtech companies on one hand.

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TechCrunch

JUNE 2, 2022

The startup uses blockchain technology to help brands build customer loyalty without having to rely on buying up pricey ads on third-party social media platforms, Haney explained. “[Outdoor Voices] would spend 30% to 40% of our dollars raised directly to the big [social media] platforms.

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