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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

Programmatic advertising is a $200 billion global marketplace that is rapidly growing and far-reaching, with Connected TV (CTV) serving as its latest accelerant. Global losses to ad fraud exceeded $35 billion last year, a figure expected to rise to $50 billion by 2025, according to the World Federation of Advertisers.

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Daily Crunch: Starting today, Twitter says all advertisers must obtain verified accounts

TechCrunch

Twitter seemingly now requires all advertisers to have a verified checkmark, Paul reports. The Bard has new skills : In response to user demand, Google’s Bard AI chatbot can now help software developers with programming, including the ability to generate and debug code. Kirsten has more. You can sign up here. Big Tech Inc.

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TipTip uses a hyperlocal strategy to help Southeast Asian creators monetize

TechCrunch

But many of them don’t have the social media clout to attract advertisers. TipTip wants to help them build up followers in their communities using an offline/online strategy, and monetize by selling content instead of relying on advertising algorithms. We view them as necessary and complementary to our services.

Strategy 239
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Capgemini’s advanced advertising solution leverages AWS Clean Rooms

Capgemini

Capgemini’s advanced advertising solution leverages AWS Clean Rooms Dio Favatas 15 Feb 2023 Capgemini is excited to announce support for AWS Clean Rooms , an analytics service from Amazon Web Services (AWS). What are data clean rooms?

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Where will our data go when cookies disappear?

TechCrunch

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. Banning third-party cookies positions Google a step ahead and strips power from competitors, further solidifying its control over digital advertising. Unified ID 2.0

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Are you missing out on the Business Opportunities within your Customer Communication Program?

Newgen Software

In the ‘Digital Age’, the principles of advertising and marketing have experienced a paradigm shift. The battle ground has also moved – From mass advertising platforms such as billboards and television advertisements to more targeted channels such as the Social Media and Direct Mailers. appeared first on Newgen.

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Are you missing out on the Business Opportunities within your Customer Communication Program?

Newgen Software

In the ‘Digital Age’, the principles of advertising and marketing have experienced a paradigm shift. The battle ground has also moved – From mass advertising platforms such as billboards and television advertisements to more targeted channels such as the Social Media and Direct Mailers. appeared first on Newgen.