CIO

MARCH 11, 2025

But beneath the glossy surface of advertising promises lurks the crucial question: Which of these technologies really delivers what it promises and which ones are more likely to cause AI projects to falter? Factors such as precision, reliability, and the ability to perform convincingly in practice are taken into account.

Artificial Inteligence 187

Artificial Inteligence How To Metrics Software Review 187

Hacker Earth Developers Blog

DECEMBER 17, 2024

However, some top-performing companies manage to fill positions in as little as 14 days, especially when leveraging automated screening tools and skill-based assessments. It evaluates how well new employees perform in their roles and how they contribute to the organization.

Recruiting 130

Recruiting Metrics Technical Review Software Review 130

TechCrunch

JANUARY 18, 2021

From an advertising standpoint, it was a really scary time, because we have clients across every industry, and every industry was impacted differently. For a lot of clients, tossing advertising was a sort of knee-jerk reaction to the sudden shock of COVID, and so we saw a huge negative impact in our second quarter.

Company 285

Company Advertising Media Groups 285

Agile42

MARCH 20, 2025

While researching the impact of artificial intelligence usage in the workplace on employee performance, I’m also investigating leadership interactions with AI and the situation in this context. Continue reading Artificial Intelligence, Performance and Employee Motivation: Agile and Leadership Perspective at agile42.

Artificial Inteligence 59

Artificial Inteligence Artificial Intelligence Agile Leadership 59

TechCrunch

AUGUST 11, 2023

Running advertising campaigns with Apple Search Ads while maintaining profitability and scaling this traffic source. It is essential to define specific expectations rather than simply aiming to “increase app purchases.” ” Our team focused on two main objectives: Optimizing the app’s page to increase organic downloads.

Performance 225

Performance Metrics Advertising Education 225

CIO

APRIL 29, 2025

This is not an exercise in self-advertising, or in positioning yourself as an all-knowing technology messiah. There are a number of best practices for improving employee engagement , but for IT, the best way is to make sure the technology in employees hands or on their desks is not undercutting their ability to perform their jobs.

Authentication 176

Authentication Journal Sport Vendor Management 176

TechCrunch

JANUARY 6, 2022

Suppliers using the platform have dashboards to see where their products are being delivered, check key performance indicators and book merchandising. They can also make advertising and marketing campaigns at shops, perform product giveaways and tap into merchandising revenue. David Akinin (Co-founder and CEO, JABU).

Retail 354

Retail B2B Construction Advertising 354

TechCrunch

MARCH 8, 2021

Influenxio analyzes past campaigns, performance data and client reviews to improve its algorithms. Since the entire campaign creation process–from finding influencers to paying them–is performed through Influenxio, this allows it to gather a wide range of data to refine its technology, Ko told TechCrunch.

Marketing 252

Marketing Advertising Digital Marketing Small Business 252

TechCrunch

JULY 27, 2022

As regulation, platform dynamics and consumer choice continue to eat into the adtech stalwart known as cookies, it’s leaving a gap in the market for advertising solutions that can work well without relying on cookie functionality. Subsequently, they’re now getting phased out of usage.

Advertising 228

Advertising Marketing Analytics Company 228

N2Growth Blog

DECEMBER 4, 2024

Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management. Joint Metrics: Developing shared key performance indicators (KPIs) to measure success collectively.

Digital Marketing 138

Digital Marketing Marketing Artificial Inteligence Culture 138

Hacker Earth Developers Blog

DECEMBER 26, 2024

The “Quality of Hire” (QoH) is a metric that evaluates how well new hires are performing in their roles. How to measure: Quality of Hire can be measured using performance evaluations, feedback from hiring managers, and retention rates. Its calculated by dividing total hiring costs by the number of hires in a given period.

Recruiting 130

Recruiting Technical Review Weak Development Team How To 130

TechCrunch

NOVEMBER 19, 2020

“We are very excited to join the Near family with whom we share a common DNA of technology and performance,” Grouchko said in a statement. Mobile advertising startup Databerries raises $16M. This will allow us to be stronger and to grow even faster, beyond the French market.”.

Data 280

Data Advertising Data Center Mobile 280

TechCrunch

OCTOBER 18, 2022

Even when you manage to reach a final design, the new ads might not perform as well as expected. It starts with a nice software-as-a-service platform that centralizes all things related to your online advertising strategy. Omneky lists your top-performing and worst-performing images and text used in your ads.

Social 227

Social Media Advertising Artificial Intelligence 227

TechCrunch

JUNE 29, 2022

Every day, the advertising world faces new challenges and opportunities. For example, the dip in Meta’s customer acquisition performance has enabled ad sales on TikTok to be expected to triple to more than $11 billion in 2022 , which exceeds the combined sales of Snapchat and Twitter. More posts by this contributor.

Technical Review 204

Technical Review Advertising Media Budget 204

TechCrunch

JULY 27, 2021

Rocketium’s platform is currently invite-only and it plans to open self-service usage and purchases in 2022, along with more integrations with e-commerce and advertising platforms (its current integrations include Salesforce, Mailchimp, YouTube, Vimeo, Wistia and Hubspot). Its latest funding brings Rocketium’s total raised so far to $4.2

Marketing 250

Marketing Advertising Video Retail 250

TechCrunch

SEPTEMBER 16, 2021

That’s true when it comes to marketing as well — you can’t market your product or service without investing in advertising. However, smart use of the return on advertising spend (ROAS) data can triple lead generation, as I discovered when I joined Brightpearl to restructure the marketing campaigns. Accept that less is more.

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Advertising Metrics Budget Marketing 231

TechCrunch

APRIL 22, 2021

“Our motto is that no one delivers 100 percent performance, 100 percent of the time,” he said. “No matter who you are, even if you’re Google [or any of the other big ad companies,] you cannot perform best at all times. “That was our real pain,” he said. lift in content recommendation revenue.

Media 248

Media Advertising Guidelines Performance 248

TechCrunch

OCTOBER 10, 2021

It has developed its own tech stack that optimizes the performance of each game. It relies heavily on advertising to generate revenue. Homa Games specializes in hypercasual, casual and board games, a segment of the mobile gaming industry that requires a methodical, technology-driven approach.

Games 363

Games Mobile Analytics Advertising 363

Hacker Earth Developers Blog

NOVEMBER 11, 2024

Clear and engaging ads The digital age has gifted something very unique to technical recruiters, the ability to attract prospective candidates through online advertisements. If you plan to advertise for technical roles, ensure that they reach the target audience.

Recruiting 130

Recruiting Weak Development Team Advertising Applications 130

TechCrunch

FEBRUARY 23, 2021

Mobile advertising company ironSource is announcing its second acquisition of the year — Luna Labs , a startup that that’s built a platform allowing app developers to create and manage video and playable ads. Its customers include Crazy Labs, Supersonic Studios, Lion Studios, Kwalee and Voodoo.

Video 250

Video Advertising Mobile Games 250

TechCrunch

APRIL 7, 2021

The longer we continue to work with either all or part of our teams in remote, out-of-physical-office environments, the more imperative it becomes for those teams to have some tools in place to keep the channels of communication and management open, and for the individuals in those teams to have a sense of how well they are performing.

Performance 156

Performance Tools CTO Coach Coaching 156

TechCrunch

NOVEMBER 2, 2020

Liu also said that the measurement solutions currently in the market are largely limited to tags — an approach that allows advertisers to measure how widely their ads were seen, but doesn’t show them how their performance stacks up against industry benchmarks or competitors.

Fashion 269

Fashion Advertising Mobile Industry 269

CIO

NOVEMBER 27, 2024

A further element of the strategy was introducing performance management through objective evaluations, and to valorize those who have distinguished themselves to earn career growth. “We provide continuous training and have also introduced Learning Friday as a half-day dedicated to training,” says Perdomi.

Recruiting 190

Recruiting Training Artificial Intelligence Artificial Inteligence 190

TechCrunch

JUNE 9, 2022

“For a $75,000 allocation of a budget like this, we’d really focus our efforts on digital performance-based media,” said Ellen Kim, VP of creative at MarketerHire. For a $75,000 allocation of a budget like this, we’d really focus our efforts on digital performance-based media. Everyone wants ROI.

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Budget Survey Marketing B2B 228

TechCrunch

APRIL 5, 2023

Adthos CEO Raoul Wedel pitches the platform as a way for advertisers to “efficiently self-service” and “instantly” produce high-audio ads — and for publishers to “support long-tail revenue streams” by creating self-service ad-buying platforms. “It will undoubtedly cause jobs to be lost.

Generative AI 252

Generative AI Advertising Technical Review Training 252

CIO

NOVEMBER 13, 2024

The solution, she says, is for companies to set clear objectives and performance criteria, and avoid an explosion in projects, initiatives, and teams that don’t add value but create work. Workday announced new AI agents to transform HR and finance processes, and Google issued more AI-powered advertising and marketing tools.

Weak Development Team 212

Weak Development Team Artificial Inteligence Technical Review Generative AI 212

TechCrunch

JULY 12, 2022

Recall that Instacart has a few revenue lines, including delivery, a software platform that it offers to grocery chains, and advertising business. Because search advertising is a big damn market. In simple terms, high-intent customers searching for goods to buy is the precise place where advertisers want to flaunt their wares.

Marketing 214

Marketing Leadership Advertising Retail 214

TechCrunch

DECEMBER 15, 2022

It’s time to reconsider how you use Instagram’s advertising tools for your business. At first, I was hesitant about testing image ads just to see how they performed and comparing them with the performance of our video ads. The same creatives can perform at almost half the cost if used on different ad placements.

Video 242

Video Media Budget Social 242

TechCrunch

NOVEMBER 27, 2022

But many of them don’t have the social media clout to attract advertisers. TipTip wants to help them build up followers in their communities using an offline/online strategy, and monetize by selling content instead of relying on advertising algorithms. We view them as necessary and complementary to our services.

Strategy 239

Strategy Advertising Media Recruiting 239

Crunchbase News

DECEMBER 30, 2024

When a corporations core business performs well, theres typically greater support for underwriting and expanding existing and/or new CVC activities. This optimism is extending to the venture capital market, which could see more robust IPOs, an uptick in M&A, and, as a result, increased venture fund activity.

Artificial Intelligence 129

Artificial Intelligence Artificial Inteligence Scalability IoT 129

TechCrunch

MARCH 2, 2023

Wunderkind , a platform that enables brands to target web visitors through emails, texts and other digital advertising formats, today announced that it raised $76 million in a Series C round led by Neuberger Berman, the financial services company. “To do this, we’re investing heavily in AI and machine learning.”

Marketing 197

Marketing Advertising Artificial Inteligence Machine Learning 197

TechCrunch

APRIL 8, 2021

The idea was that once we scale up, we will put advertisements in those messages. But we had all of this advanced technology for high-performance messaging. “These are not advertising or promotional messages. For that service to work, Gupshup was subsidizing the messages. We were paying the cost to the mobile operators.

Airlines 246

Airlines Advertising Banking Mobile 246

TechCrunch

MAY 9, 2022

Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? As e-commerce is the largest rival of mobile apps in terms of digital advertising, reduced e-commerce ads frees up the market for apps, which allows app campaigns to get more reach for less money.

Mobile 233

Mobile Data Trends Marketing 233

CIO

SEPTEMBER 22, 2023

In these instances, data feeds come largely from advertising channels, and the reports they generate are designed to help marketers spend wisely. Some major advertising platforms offer DMPs that house elaborate tools for squeezing the best performance out of their channels. What are the benefits of data management platforms?

Data 158

Data Advertising Report Marketing 158

Netflix Tech

MAY 9, 2025

Kinesh Satiya Introduction In a digital advertising platform, a robust feedback system is essential for the lifecycle and success of an ad campaign. These tokens, which are cached on client devices, present a risk of elevated memory usage, potentially impacting device performance.

Metrics 72

Metrics Advertising Weak Development Team Systems Review 72

TechCrunch

OCTOBER 24, 2022

The company raised huge sums , grew immensely during the pandemic and is in the midst of an expanding into advertising and software. Instacart declined to comment on its IPO timing, but did reveal some juicy info on its Q3 performance — details below.). Instacart going public is notable not just due to its own corporate history.

Software Review 221

Software Review Technical Review Advertising Marketing 221

TechCrunch

FEBRUARY 3, 2022

A great deal has changed since Google Ads (formerly AdWords) launched in 2000 with a scant 350 advertisers. By 2015, the number of advertisers, and thus competition, had ballooned to 4 million, according to Macquarie Research. Without segmenting, it’ll be difficult to measure which audience pool is the best performer.

Advertising 192

Advertising Technical Review Marketing Social 192