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4 ways to leverage ROAS to triple lead generation

TechCrunch

Xiaoyun TU is the global director of demand generation at Brightpearl , a leading retail operating system. That’s true when it comes to marketing as well — you can’t market your product or service without investing in advertising. Xiaoyun TU. Contributor. Share on Twitter. Accept that less is more.

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Admix raises $25M Series B to scale up in-game ads, and prep for Metaverse gaming

TechCrunch

In-game advertising at scale, where advertisers can bid programmatically through traditional ad-buying platforms, rather than relying on an ad agency model, remains an enormous area, largely under-exploited. Last year we covered Adtech startup Admix’s $7 million Series A funding.

Games 234
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Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America

TechCrunch

Convertedin , an Egyptian startup that operates a marketing operating system for e-commerce brands, has raised $3 million in a seed round led by Saudi Arabia-headquartered Merak Capital. Other participating investors include 500 Global and MSAS.

SMB 262
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LibLab raises $42M to launch its ‘SDK-as-a-service’ platform

TechCrunch

Each language and operating system has sets of requirements, and there’s the potential that security vulnerabilities and bugs crop up in the course of development. ” No technology is perfect, and, barring evidence to the contrary, LibLab’s tool likely makes mistakes (assuming it even works as advertised).

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Qikfox is on a mission to democratize the internet

TechCrunch

The idea for Qikfox came after Gaur’s tech-savvy mother fell victim to an online scam after clicking on a fake advertisement hosted on Google. He’s also developing an advanced feature that will flag counterfeit products on e-commerce websites such as Amazon , and even plans to turn Qikfox into a full-fledged operating system.

Internet 213
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Do you need another app to discover beautiful places when you travel?

TechCrunch

“Instagram is like an operating system for pictures. Should it gain significant traction, the founders have some ideas on how the platform will make revenue, citing advertising, bookings, reservations, tourism from private and public partnerships, and revenue from content creators as some examples.

Travel 346
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Hearth Display replaces your whiteboard with a 27-inch display for family task management

TechCrunch

“The Hearth Display is like putting an operating system for task management in the middle of the home to create more accountability. Free apps like Cozi or Maple primarily use advertising or affiliate sales as their business model, which means the family’s eyeballs and data become part of their revenue streams. ”

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