TechCrunch

SEPTEMBER 29, 2021

Joyned , formerly known as Gamitee , announced Wednesday that it raised $4 million in seed funding to continue developing its e-commerce platform that puts merchants in the driver’s seat of social engagement. market,” Abraham said. market and build our brand there.”. expansion, where the company is already seeing impact.

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TechCrunch

MAY 25, 2022

DJ Gabeau, one of Snapchat Stories’ earliest engineers and founder of web3 social network Primitives , told TechCrunch that he thinks NFTs can be a genuinely enjoyable way for people to connect with one another digitally and make memories. Gabeau likened Primojis to Snapchat filters, which brands often use as a means to advertise.

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TechCrunch

JULY 15, 2021

The global social market is rapidly growing. million online social sellers in Egypt alone, the Egyptian social e-commerce market is forecast to be worth more than $14.8 One of its players, Taager , is a social e-commerce platform enabling online merchants with end-to-end logistics. With over 1.25

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TechCrunch

JANUARY 30, 2022

The Egyptian social e-commerce market will be worth over $14.8 The opportunity in the market can be attributed to the growth in online social sellers in the country, over 1.25 Brimore connects both worlds via an app as an omnichannel social commerce platform. billion by 2024.

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TechCrunch

JULY 15, 2021

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. Marketers have now realized that their customers trust the recommendations of people they relate with. AIfluence is a two-year-old startup with an AI-driven influencer marketing approach to measuring these campaigns.

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TechCrunch

FEBRUARY 9, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

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TechCrunch

JUNE 15, 2021

Alongside that, the Berlin startup is making an acquisition: it’s buying MomentFeed , a location marketing company based out of Los Angeles, to continue scaling its business. Alongside those, it has built a location-based marketing service that also serves ads for its customers. omni channel brands.

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TechCrunch

OCTOBER 8, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, signal determines success. Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly.

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TechCrunch

AUGUST 30, 2021

Social commerce startup Flip is mixing live commerce mobile apps with real customer reviews to improve the buying experience and opportunity for the creator economy. It’s not only a social platform, it is the best post-purchase experience — shipping, rewards, returns — everything people love and in a two-click process,” he added.

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TechCrunch

MAY 12, 2022

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. 5 growth marketing predictions for 2022. Organic refers to the overall management of non-paid mediums, such as social media and SEO. Share on Twitter. More posts by this contributor.

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TechCrunch

MARCH 3, 2022

New York-based MyPlace , a social network designed to help friends share their private homes, has raised $5.8 Since then, the platform has grown into a social network used by thousands of people in 86 countries. MyPlace hasn’t done any paid advertising and is growing based on word of mouth among friends, Bell says.

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TechCrunch

JANUARY 21, 2021

Soci , a startup focused on what it calls “localized marketing,” is announcing that it has raised $80 million in Series D funding. ” Soci raises $12M to help big brands manage local marketing. .” ” Soci raises $12M to help big brands manage local marketing.

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TechCrunch

NOVEMBER 3, 2021

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew. Kwan Kim recently joined Archive.ai

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TechCrunch

JULY 13, 2021

Impact runs what it calls a “partnership cloud” — somewhat akin to a “marketing cloud” — that it targets at what it terms the “partnership economy.” ” Impact has seen a big boom with the rise and increasing ubiquity of influencer marketing and spon-con. billion valuation.

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TechCrunch

APRIL 20, 2021

After all, you can now find pretty much any kind of content you can imagine somewhere online, but “a lot of advertising agencies and brands have been trained that if a piece of content comes form internet, avoid it,” because it’s just “too hard” to figure out how to license it. (And

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TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

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TechCrunch

SEPTEMBER 29, 2022

Regie.ai , a startup using OpenAI’s GPT-3 text-generating system to create sales and marketing content for brands, today announced that it raised $10 million in Series A funding led by Scale Venture Partners with participation from Foundation Capital, South Park Commons, Day One Ventures and prominent angel investors.

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TechCrunch

JUNE 9, 2022

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Social can work well as a DR channel (and does for us) but is less certain than search.

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TechCrunch

FEBRUARY 9, 2021

The pandemic has upended many aspects of urban life but perhaps the most visible upheaval is to citydwellers’ social lives, with curfews calling time on traditional night life across much of the Western world and social distancing putting a chilly spin on opportunities for getting together with people outside your usual circle.

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TechCrunch

AUGUST 24, 2023

X, the company formerly known as Twitter, has a new initiative aimed at luring smaller businesses to advertise on its platform. In its post, X touted that more than eight in 10 active X customers were small to medium-sized businesses (SMBs) — the segment of the market where X is directing its new promotion.

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TechCrunch

AUGUST 19, 2021

Daniel Liss is the founder and CEO of Dispo , the digital disposable camera social network. District Court for the District of Columbia put it in his recent decision , “No one who hears the title of the 2010 film ‘The Social Network’ wonders which company it is about.” The market Includes messaging. Daniel Liss. Contributor.

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TechCrunch

AUGUST 21, 2023

During that time, Chen says they realized that the marketing, sales and design process have stayed the same, despite new technology and tools being introduced to the market, and is often riddled with bottlenecks. Chen says most have large sales and marketing teams, but a shortage of designers.

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Harvard Business Review

OCTOBER 14, 2024

marketing leaders found that social media investments have declined to their lowest level in seven years. A bi-annual poll of U.S. An analysis of poll data suggests that lack of strategy fit, weak returns, and new competition from retail media may help explain this dip.

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TechCrunch

SEPTEMBER 15, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, creative is the critical X factor. So what exactly is “signal” in growth marketing? More posts by this contributor. Incrementality and staying ahead.

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AWS Machine Learning - AI

NOVEMBER 7, 2024

To stay competitive, media, advertising, and entertainment enterprises need to stay abreast of recent dramatic technological developments. Ideation and iteration Advertising agencies and marketing teams can leverage these models to generate visually stunning and attention-grabbing assets for their campaigns.

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TechCrunch

DECEMBER 6, 2022

Everyone who has email knows what a canned marketing email sounds like (and has probably deleted tons of them). Aakash was in growth engineering at Nextdoor, while Ishan held a position in McKinsey’s Growth, Marketing and Sales Service lines. But badly written emails result in few replies and also make companies look bad.

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TechCrunch

NOVEMBER 15, 2021

Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

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TechCrunch

SEPTEMBER 17, 2021

I’ve also spent millions at companies such as Postmates refining our signal to the best possible state,” says growth marketer Jonathan Martinez in a guest column for Extra Crunch this week. Help TechCrunch find the best growth marketers for startups. Marketer: Andrew Race, Juice. More details below.

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TechCrunch

FEBRUARY 17, 2023

Achieving product-market fit (PMF) arguably ranks as both the No. During his session, aptly named “How to Find Product-Market Fit,” Thacker will share the fundamentals, explain the processes involved and address the challenges. Got product-market fit? 1 strategic objective and the biggest challenge for early-stage founders.

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TechCrunch

MARCH 6, 2023

Cannabis startups have to navigate some rough waters: They can’t access federal funds or work with traditional banks, and they have to find customers across a fragmented market while adhering to local laws. But at least on the advertising front, a new Twitter update might signal smooth sailing ahead.

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TechCrunch

JUNE 25, 2021

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business.

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TechCrunch

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

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TechCrunch

APRIL 24, 2023

Sarah writes that the social media giant is seeing a spike in one-star reviews, which include calling for its removal. The Walmart-backed company is offering a “premiere experience for millions of users with high-quality advertisements and custom targeting, support for 12 languages and 24×7 live chat,” Manish reports. Kirsten has more.

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TechCrunch

OCTOBER 20, 2021

In what would be a blockbuster acquisition, PayPal is reportedly exploring the purchase of social media company Pinterest, according to Bloomberg. The rumored purchase price would be in line with Pinterest’s current market cap of $40 billion. For its part, PayPal has a market cap of $308 billion.

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TechCrunch

JUNE 29, 2022

Every day, the advertising world faces new challenges and opportunities. While many marketers are reallocating budget away from these platforms, and prioritizing more stable channels like Google Adwords and Amazon Marketing, there are always new opportunities born of shifts in the market. More posts by this contributor.

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TechCrunch

AUGUST 30, 2021

Kalshi is also emerging during a time when people are consuming more, and sometimes narrower, news stories through their social media feeds and elsewhere. That matters, suggests Lopes Lara, because the “contracts are pretty much tied to news and things that are going on in the world and relevant in the world right now.”

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TechCrunch

DECEMBER 15, 2022

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. It’s time to reconsider how you use Instagram’s advertising tools for your business. Brands are growing concerned about where to spend their main social media marketing budgets. Angelina Liparteliani. Contributor.

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