CIO

NOVEMBER 25, 2024

A job listing advertisement on a digital platform costs next to nothing, but the intelligence it can provide a company — even without any intent to fill the position — can be significant. The practice has obvious negative social and economic consequences.

Recruiting 174

Recruiting Technical Review Artificial Inteligence Advertising 174

TechCrunch

SEPTEMBER 29, 2021

Joyned , formerly known as Gamitee , announced Wednesday that it raised $4 million in seed funding to continue developing its e-commerce platform that puts merchants in the driver’s seat of social engagement. market,” Abraham said. market and build our brand there.”. expansion, where the company is already seeing impact.

Social 233

Social Retail Media Advertising 233

TechCrunch

JULY 15, 2021

The global social market is rapidly growing. million online social sellers in Egypt alone, the Egyptian social e-commerce market is forecast to be worth more than $14.8 One of its players, Taager , is a social e-commerce platform enabling online merchants with end-to-end logistics. With over 1.25

Social 253

Social Advertising B2B Marketing 253

TechCrunch

MAY 25, 2022

DJ Gabeau, one of Snapchat Stories’ earliest engineers and founder of web3 social network Primitives , told TechCrunch that he thinks NFTs can be a genuinely enjoyable way for people to connect with one another digitally and make memories. Gabeau likened Primojis to Snapchat filters, which brands often use as a means to advertise.

Social 240

Social Network Blockchain Advertising 240

TechCrunch

JANUARY 30, 2022

The Egyptian social e-commerce market will be worth over $14.8 The opportunity in the market can be attributed to the growth in online social sellers in the country, over 1.25 Brimore connects both worlds via an app as an omnichannel social commerce platform. billion by 2024.

Social 246

Social Technical Review Marketing Infrastructure 246

TechCrunch

JULY 15, 2021

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. Marketers have now realized that their customers trust the recommendations of people they relate with. AIfluence is a two-year-old startup with an AI-driven influencer marketing approach to measuring these campaigns.

Marketing 244

Marketing Advertising Media Travel 244

TechCrunch

FEBRUARY 9, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

Video 226

Video Marketing Film Social 226

TechCrunch

JUNE 15, 2021

Alongside that, the Berlin startup is making an acquisition: it’s buying MomentFeed , a location marketing company based out of Los Angeles, to continue scaling its business. Alongside those, it has built a location-based marketing service that also serves ads for its customers. omni channel brands.

Marketing 252

Marketing Technical Review Social Media 252

TechCrunch

OCTOBER 8, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, signal determines success. Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly.

Marketing 256

Marketing Metrics Testing Media 256

TechCrunch

AUGUST 30, 2021

Social commerce startup Flip is mixing live commerce mobile apps with real customer reviews to improve the buying experience and opportunity for the creator economy. It’s not only a social platform, it is the best post-purchase experience — shipping, rewards, returns — everything people love and in a two-click process,” he added.

Social 260

Social Technical Review Video Media 260

TechCrunch

MAY 12, 2022

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. 5 growth marketing predictions for 2022. Organic refers to the overall management of non-paid mediums, such as social media and SEO. Share on Twitter. More posts by this contributor.

Marketing 224

Marketing How To Media Social 224

TechCrunch

MARCH 3, 2022

New York-based MyPlace , a social network designed to help friends share their private homes, has raised $5.8 Since then, the platform has grown into a social network used by thousands of people in 86 countries. MyPlace hasn’t done any paid advertising and is growing based on word of mouth among friends, Bell says.

Social 246

Social Network Travel Advertising 246

TechCrunch

JANUARY 21, 2021

Soci , a startup focused on what it calls “localized marketing,” is announcing that it has raised $80 million in Series D funding. ” Soci raises $12M to help big brands manage local marketing. .” ” Soci raises $12M to help big brands manage local marketing.

Marketing 258

Marketing Systems Review Technical Review Social 258

TechCrunch

NOVEMBER 3, 2021

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew. Kwan Kim recently joined Archive.ai

Marketing 217

Marketing Technical Review Digital Marketing Artificial Inteligence 217

TechCrunch

JULY 13, 2021

Impact runs what it calls a “partnership cloud” — somewhat akin to a “marketing cloud” — that it targets at what it terms the “partnership economy.” ” Impact has seen a big boom with the rise and increasing ubiquity of influencer marketing and spon-con. billion valuation.

Marketing 246

Marketing Advertising Media Social 246

NeverFriday

MARCH 8, 2018

Haven’t posted about marketing in a while so here’s a good one: Someone spent thousands of dollars on buying things just to be able to post about them on Instagram. Collectible marketing, badges, gamification. It looks like the marketing around collecting badges and gamification works! Check the ROI.

Media 157

Media Social Marketing eCommerce 157

TechCrunch

APRIL 20, 2021

After all, you can now find pretty much any kind of content you can imagine somewhere online, but “a lot of advertising agencies and brands have been trained that if a piece of content comes form internet, avoid it,” because it’s just “too hard” to figure out how to license it. (And

Marketing 247

Marketing Advertising Media Internet 247

TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

Marketing 324

Marketing B2B Weak Development Team Analytics 324

TechCrunch

SEPTEMBER 29, 2022

Regie.ai , a startup using OpenAI’s GPT-3 text-generating system to create sales and marketing content for brands, today announced that it raised $10 million in Series A funding led by Scale Venture Partners with participation from Foundation Capital, South Park Commons, Day One Ventures and prominent angel investors.

Marketing 233

Marketing Generative AI Media Education 233

TechCrunch

JUNE 9, 2022

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Social can work well as a DR channel (and does for us) but is less certain than search.

Budget 228

Budget Survey Marketing B2B 228

TechCrunch

FEBRUARY 9, 2021

The pandemic has upended many aspects of urban life but perhaps the most visible upheaval is to citydwellers’ social lives, with curfews calling time on traditional night life across much of the Western world and social distancing putting a chilly spin on opportunities for getting together with people outside your usual circle.

Social 246

Social Tourism Travel Network 246

TechCrunch

AUGUST 24, 2023

X, the company formerly known as Twitter, has a new initiative aimed at luring smaller businesses to advertise on its platform. In its post, X touted that more than eight in 10 active X customers were small to medium-sized businesses (SMBs) — the segment of the market where X is directing its new promotion.

Advertising 182

Advertising Technical Review Report Company 182

TechCrunch

AUGUST 19, 2021

Daniel Liss is the founder and CEO of Dispo , the digital disposable camera social network. District Court for the District of Columbia put it in his recent decision , “No one who hears the title of the 2010 film ‘The Social Network’ wonders which company it is about.” The market Includes messaging. Daniel Liss. Contributor.

Social 249

Social Advertising Media Metrics 249

TechCrunch

AUGUST 21, 2023

During that time, Chen says they realized that the marketing, sales and design process have stayed the same, despite new technology and tools being introduced to the market, and is often riddled with bottlenecks. Chen says most have large sales and marketing teams, but a shortage of designers.

Marketing 227

Marketing Generative AI Apparel Technical Review 227

TechCrunch

SEPTEMBER 15, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, creative is the critical X factor. So what exactly is “signal” in growth marketing? More posts by this contributor. Incrementality and staying ahead.

Marketing 239

Marketing Metrics Survey Testing 239

TechCrunch

DECEMBER 6, 2022

Everyone who has email knows what a canned marketing email sounds like (and has probably deleted tons of them). Aakash was in growth engineering at Nextdoor, while Ishan held a position in McKinsey’s Growth, Marketing and Sales Service lines. But badly written emails result in few replies and also make companies look bad.

Generative AI 225

Generative AI Marketing Weak Development Team Artificial Inteligence 225

CIO

NOVEMBER 27, 2024

In Italy specifically, more than 52% of companies, and CIOs in particular, continue to struggle finding the technical professionals they need, according to data by Unioncamere, the Italian Union of Chambers of Commerce, and the Ministry of Labor and Social Policies. Work flexibility is truly the most requested and appreciated benefit.”

Recruiting 190

Recruiting Training Artificial Intelligence Artificial Inteligence 190

TechCrunch

NOVEMBER 15, 2021

Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

Budget 240

Budget Survey Marketing Course 240

TechCrunch

SEPTEMBER 17, 2021

I’ve also spent millions at companies such as Postmates refining our signal to the best possible state,” says growth marketer Jonathan Martinez in a guest column for Extra Crunch this week. Help TechCrunch find the best growth marketers for startups. Marketer: Andrew Race, Juice. More details below.

Survey 292

Survey Metrics Marketing Advertising 292

TechCrunch

FEBRUARY 17, 2023

Achieving product-market fit (PMF) arguably ranks as both the No. During his session, aptly named “How to Find Product-Market Fit,” Thacker will share the fundamentals, explain the processes involved and address the challenges. Got product-market fit? 1 strategic objective and the biggest challenge for early-stage founders.

Marketing 199

Marketing How To Games Advertising 199

TechCrunch

MARCH 6, 2023

Cannabis startups have to navigate some rough waters: They can’t access federal funds or work with traditional banks, and they have to find customers across a fragmented market while adhering to local laws. But at least on the advertising front, a new Twitter update might signal smooth sailing ahead.

Advertising 226

Advertising Guidelines Banking Media 226

TechCrunch

JUNE 25, 2021

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business.

Marketing 231

Marketing Company Technical Review Study 231

Altexsoft

JANUARY 31, 2020

Airline industry made an impact on how we buy things today, and how those things are marketed. Driven by insane competition, airlines relied upon many tools to survive on the market. Besides innovative technologies themselves, marketing plays a huge role in running business successfully. Understanding the air travel market.

Airlines 121

Airlines Advertising Marketing Travel 121

TechCrunch

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Performance 242

Performance Marketing Data Video 242

TechCrunch

APRIL 24, 2023

Sarah writes that the social media giant is seeing a spike in one-star reviews, which include calling for its removal. The Walmart-backed company is offering a “premiere experience for millions of users with high-quality advertisements and custom targeting, support for 12 languages and 24×7 live chat,” Manish reports. Kirsten has more.

Technical Review 239

Technical Review Software Review Media Social 239

TechCrunch

OCTOBER 20, 2021

In what would be a blockbuster acquisition, PayPal is reportedly exploring the purchase of social media company Pinterest, according to Bloomberg. The rumored purchase price would be in line with Pinterest’s current market cap of $40 billion. For its part, PayPal has a market cap of $308 billion.

Advertising 259

Advertising Media Culture Report 259

TechCrunch

AUGUST 30, 2021

Kalshi is also emerging during a time when people are consuming more, and sometimes narrower, news stories through their social media feeds and elsewhere. That matters, suggests Lopes Lara, because the “contracts are pretty much tied to news and things that are going on in the world and relevant in the world right now.”

Marketing 260

Marketing Sport Media Social 260