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Social app IRL makes its first acquisition with deal for digital nutrition company AaBeZe Labs

TechCrunch

IRL, the SoftBank-backed social app and recent unicorn , is today announcing its first acquisition. The company is purchasing, for an undisclosed sum, the “digital nutrition” company AaBeZe Labs and its portfolio of IP with the goal of making IRL a healthier and more ethically designed social networking app.

Social 250
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Former Salesforce chief scientist announces new search engine to take on Google

TechCrunch

We want to work on having more click trust and less clickbait on the internet,” he said. Finally, as we navigate the internet in 2020, the privacy question looms large as is how you balance the convenience-privacy trade-off. He acknowledges that trust and accuracy elements could get tricky as social networks have found out.

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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. Then as part of its community, companies share knowledge of marketing buys and data insights typically reserved for larger advertisers. Trust dashboard. E-commerce sales in the U.S.

Marketing 246
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Clubhouse launches payments so creators can make money

TechCrunch

Clubhouse, a one-year-old social audio app reportedly valued at $1 billion , will now allow users to send money to their favorite creators — or speakers — on the platform. It's cool to see a new social platform focus first on *participant* income rather than internalized monetization / advertising.

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The Landing is bringing shoppable social and collaboration to interior design

TechCrunch

Monetizable mood boards might sound like the moonshot idea that no one asked for, but when you think about it, the vision is already informally happening in various corners of the internet. That’s when they dropped the moving service business, and instead used furnishing as a vector to solve the problem of contextual and social e-commerce.

Social 186
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Google and Facebook Diversifying Away from Advertising

NeverFriday

This is because while they dominate the digital advertising market, they cannot displace TV advertising easily. billion of it came from advertising, or just 15 percent. In total, just 43 percent of Time Warner’s revenue comes from advertising. Of that revenue, just $8.5 For Viacom, it’s 38 percent.

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Catch&Release raises $14M to help marketers find and license content from across the web

TechCrunch

. “This isn’t just about UGC, this is about tapping into the creative potential of the internet,” she said. Then, when someone from a brand or advertising agency decides that they want to use a piece of content, they can send a licensing request with a push of a button (this is the “release”).

Marketing 247