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Pixalate tunes into $18.1M for fraud prevention in television, mobile advertising

TechCrunch

million in growth capital for its fraud protection, privacy and compliance analytics platform that monitors connected television and mobile advertising. Navigating ad fraud and consumer privacy abuse in programmatic advertising. Digital advertising is big business. Pixalate raised $18.1 million to date. This includes a $4.6

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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

They were building tools for businesses to fund success with digital marketing, but kept hearing from customers about the advantage big advertisers had over smaller ones — the ability to receive good payment terms, credit lines, as well as data and advice. Is the internet advertising economy about to implode? Trust dashboard.

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Former Salesforce chief scientist announces new search engine to take on Google

TechCrunch

We want to work on having more click trust and less clickbait on the internet,” he said. Finally, as we navigate the internet in 2020, the privacy question looms large as is how you balance the convenience-privacy trade-off. He acknowledges that trust and accuracy elements could get tricky as social networks have found out.

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Factors to Consider Before Developing An On-demand Streaming Platform

The Crazy Programmer

The advantage of cloud hosting to the regular hosting service is that the cloud offers a wide range of networks where your contents are stored and not on just one server. Video Quality: Your viewers’ internet connection significantly impacts their viewing experience. Monetization. Revenue is a vital aspect of any venture.

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Reddit raises $250 million in Series E funding

TechCrunch

This is the company’s Series E round of financing, and it comes hot on the heels of renewed public attention on the site that has dubbed itself ‘the front page of the Internet,’ owing to the role the subreddit r/WallStreetBets played in the recent meteoric rise (and subsequent steep fall) of the value of GameStop stock.

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Google and Facebook Diversifying Away from Advertising

NeverFriday

This is because while they dominate the digital advertising market, they cannot displace TV advertising easily. billion of it came from advertising, or just 15 percent. In total, just 43 percent of Time Warner’s revenue comes from advertising. Of that revenue, just $8.5 For Viacom, it’s 38 percent.

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Is ad fraud a cybersecurity problem?

The Parallax

Deftly sliding from desktop browsers to mobile devices to smart TVs and other Internet of Things devices, ad fraud is a multibillion-dollar business problem that has been running rampant across the Internet for years. Should chief information security officers at companies hit by ad fraud take a stronger role in stopping it?

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