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Pixalate tunes into $18.1M for fraud prevention in television, mobile advertising

TechCrunch

million in growth capital for its fraud protection, privacy and compliance analytics platform that monitors connected television and mobile advertising. Navigating ad fraud and consumer privacy abuse in programmatic advertising. Digital advertising is big business. Pixalate raised $18.1 million to date. This includes a $4.6

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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. Then as part of its community, companies share knowledge of marketing buys and data insights typically reserved for larger advertisers. Trust dashboard. E-commerce sales in the U.S.

Marketing 246
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Catch&Release raises $14M to help marketers find and license content from across the web

TechCrunch

. “This isn’t just about UGC, this is about tapping into the creative potential of the internet,” she said. Then, when someone from a brand or advertising agency decides that they want to use a piece of content, they can send a licensing request with a push of a button (this is the “release”).

Marketing 247
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Qikfox is on a mission to democratize the internet

TechCrunch

“The motivation behind the product was that internet browsers are not taking ownership of what they are serving the consumers,” Tarun Gaur, founder and CEO of Qikfox told TechCrunch. They are hosting a buffet of 4 billion web pages, and the internet was not conceived for this deluge of content.

Internet 213
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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew. Kwan Kim recently joined Archive.ai

Marketing 217
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Map an AI strategy that’s yours, not SAP’s

CIO

billion by 2027, with overall market growth accelerating from 17.8% While the SAP S/4HANA Cloud premium plus package advertises AI innovations, they aren’t a precise match for all enterprises, much less reflective of AI needs outside of the core SAP digital backbone. Gartner projects that spending on AI software will grow to $297.9

Strategy 158
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Where will our data go when cookies disappear?

TechCrunch

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. The end of these cookies promises the golden age of digital marketing , where the internet becomes privacy-first. So how can publishers win back their ad revenue?