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Pixalate tunes into $18.1M for fraud prevention in television, mobile advertising

TechCrunch

million in growth capital for its fraud protection, privacy and compliance analytics platform that monitors connected television and mobile advertising. Navigating ad fraud and consumer privacy abuse in programmatic advertising. Digital advertising is big business. Pixalate raised $18.1 million to date. This includes a $4.6

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Where will our data go when cookies disappear?

TechCrunch

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. The end of these cookies promises the golden age of digital marketing , where the internet becomes privacy-first. So how can publishers win back their ad revenue?

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Google and Facebook Diversifying Away from Advertising

NeverFriday

This is because while they dominate the digital advertising market, they cannot displace TV advertising easily. billion of it came from advertising, or just 15 percent. In total, just 43 percent of Time Warner’s revenue comes from advertising. Of that revenue, just $8.5 For Viacom, it’s 38 percent.

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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

TechCrunch

They were building tools for businesses to fund success with digital marketing, but kept hearing from customers about the advantage big advertisers had over smaller ones — the ability to receive good payment terms, credit lines, as well as data and advice. Is the internet advertising economy about to implode? Trust dashboard.

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Factors to Consider Before Developing An On-demand Streaming Platform

The Crazy Programmer

Video Quality: Your viewers’ internet connection significantly impacts their viewing experience. Therefore, your streaming should possess different video quality that will cater to different internet speeds. Advertisement: the streaming platform may have an Ad placement at different positions during streaming.

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AI will evolve the role of the CIO

CIO

Mark Read, CEO of global advertising giant WPP recently told shareholders: “AI will also offer the ability to develop new business and financial models.” Langer notes that not all boards are fearful. AI allows organizations to use growing data more effectively , a fact recognized by the entire leadership team.

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Map an AI strategy that’s yours, not SAP’s

CIO

While the SAP S/4HANA Cloud premium plus package advertises AI innovations, they aren’t a precise match for all enterprises, much less reflective of AI needs outside of the core SAP digital backbone. Moreover, many current and future AI innovations will only be accessible with the premium plus package that incurs added fees.

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