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SoftBank leads cash infusion into AI infrastructure company Pyxis One as it starts year with new name

TechCrunch

Pyxis One, now Pixis , closed on $100 million in Series C funding to continue developing what it touts as “the world’s only contextual codeless AI infrastructure for complete marketing optimization.”. Pixis believes in the vision that people will partially be data scientists driven by no-code solutions, Mishra said.

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Admix raises $25M Series B to scale up in-game ads, and prep for Metaverse gaming

TechCrunch

In-game advertising at scale, where advertisers can bid programmatically through traditional ad-buying platforms, rather than relying on an ad agency model, remains an enormous area, largely under-exploited. Last year we covered Adtech startup Admix’s $7 million Series A funding.

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Instreamatic, which inserts interactive voice ads into audio streams, raises $6.1M Series A round

TechCrunch

Interactive voice advertising startup Instreamatic , which can insert interactive voice ads into an audio stream, has raised $6.1 SF-HQ’d Instreamatic lets brands that advertise through streaming music apps and podcasts (for instance) have interactive voice-based dialogues with consumers.

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Amagi tunes into $100M for cloud-based video content creation, monetization

TechCrunch

New Delhi-based Amagi provides cloud broadcast and targeted advertising software so that customers can create content that can be created and monetized to be distributed via broadcast TV and streaming TV platforms like The Roku Channel, Samsung TV Plus and Pluto TV.

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IronSource acquires video and playable ad platform Luna Labs

TechCrunch

Mobile advertising company ironSource is announcing its second acquisition of the year — Luna Labs , a startup that that’s built a platform allowing app developers to create and manage video and playable ads. Creatives are a key part of that and have only become more important as competition for user attention grows.

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3 growth levers every SaaS founder should know about

TechCrunch

Christian Owens is CEO and co-founder of Paddle , a payments infrastructure provider for SaaS businesses. However, there is no doubt that traditional growth levers like digital advertising and bigger sales teams are likely to be proving too costly or unreliable in the current climate. Christian Owens. Contributor. Share on Twitter.

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Is VMware really becoming the new mainframe?

CIO

Everybody says VMware works as advertised, but they have a problem with how Broadcom has changed the way you purchase and use VMware. Broadcoms infrastructure software revenue grew 41% to $5.8 After Broadcom acquired VMware in late 2023 , many customers complained about huge price increases, but most cant seem to end the relationship.