Data-driven iteration helped China’s Genki Forest become a $6B beverage giant in 5 years
TechCrunch
JULY 25, 2021
Working With A Chinese Factory, Hardware Entrepreneur Edition. Customer acquisition was therefore straightforward — throw everything into advertising on Alibaba’s Tmall platform, especially during its annual flagship shopping festival, Singles’ Day. Rui Ma is a partner with 500Startups based in Beijing. More posts by this contributor.
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