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Create a social media punch list for cryptocurrency marketing

TechCrunch

Last December, Facebook officially began allowing crypto advertisers to buy ads on its platform. Facebook allows some crypto companies to advertise without submitting proof of financial licenses. But just because you can advertise on Facebook doesn’t mean you should. But what are best practices for crypto marketers in general?

Media 219
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Clerk bags new capital to improve in-store grocery shopping experience

TechCrunch

The company created a digital advertising network called Grocery TV and provides screens, initially in the checkout aisle, for brands and retailers to leverage with the aim of improving the shopping experience. We saw companies raise more, but struggle to get hardware out there,” he added. Clerk’s team. Image Credits: Clerk.

Retail 221
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Learn how Amazon Ads created a generative AI-powered image generation capability using Amazon SageMaker

AWS Machine Learning - AI

Amazon Ads helps advertisers and brands achieve their business goals by developing innovative solutions that reach millions of Amazon customers at every stage of their journey. Before diving deeper into the solution, we start by highlighting the creative experience of an advertiser enabled by generative AI. We end with lessons learned.

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The impact of AI on edge computing

CIO

IDC forecast shows that enterprise spending (which includes GenAI software, as well as related infrastructure hardware and IT/business services), is expected to more than double in 2024 and reach $151.1 Edge devices adapt content, recommendations, and advertisements based on individual preferences. over the 2023-2027 forecast period 1.

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Google Expands In-House Chip Efforts in Costly AI Battle

Ooda Loop

Google is making more of its own chips, rolling out new hardware that can handle everything from YouTube advertising to big data analysis as the company tries to combat rising artificial-intelligence costs. The new chip, called Axion, adds to Google’s efforts stretching back more than a decade to develop new […]

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South African startup Qwili gets $1.2M to scale its app and low-cost NFC-enabled smartphone

TechCrunch

In a statement shared with TechCrunch, Qwili said it would use the investment for app development, new hires (improvement in operations and development capabilities) and hardware production. The company’s hardware is a low-cost NFC-enabled smartphone called Qwili Pula that allows merchants to send and receive payments.

Hardware 217
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Google Cloud growth slows as Alphabet net income plunges

CIO

Meanwhile, Google’s total advertising sales fell to $59 billion, down 3.6% In particular, a slowdown in advertising on YouTube caused revenue to fall for that unit to $7.96 Even though cloud revenue was up, growth was slower than the 38% jump in revenue the company reported for the third quarter of 2022. from the $61.2