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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

Previously, he was one of the early engineers on Amazon’s fraud prevention and risk management team and held various product leadership roles building ad tech and enterprise privacy technologies. Analyze your budget with quality versus reach in mind — fraudsters continue to take advantage of advertisers’ historic obsession with reach.

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Is the advertising market in trouble?

TechCrunch

Snap was not the only victim of its lackluster earnings digest — other companies that make money off of advertising incomes saw their share prices dip on concerns that the social network was not an outlier. Given the sheer number of mega-tech companies that are betting on the advertising market, the news matters.

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Pixalate tunes into $18.1M for fraud prevention in television, mobile advertising

TechCrunch

million in growth capital for its fraud protection, privacy and compliance analytics platform that monitors connected television and mobile advertising. Navigating ad fraud and consumer privacy abuse in programmatic advertising. Digital advertising is big business. Pixalate raised $18.1 million to date. This includes a $4.6

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Topsort, an auction-based advertising startup, now valued at $110M after seed round

TechCrunch

When Regina Ye was in college, she was a Shopify seller and recalls being so fed up with advertising solutions that she spent finals week staying up late to figure out how ads worked on Facebook and Amazon. “It I was an early adopter of B2B marketplaces, but advertising was this black box. Where will our data go when cookies disappear?

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South Africa’s Flow gets funding to automate social media advertising for real estate agencies

TechCrunch

With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. South Africa’s Flow gets funding to automate social media advertising for real estate agencies by Tage Kene-Okafor originally published on TechCrunch.

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Typeface emerges from stealth with $65M to bring generative AI to the enterprise

TechCrunch

Certainly, there’s a strong desire among the enterprise to leverage generative AI for advertising use cases. But it does have some traction — Parasnis says that the company has customers in industries including marketing, advertising, sales, HR and customer support.

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Map an AI strategy that’s yours, not SAP’s

CIO

While the SAP S/4HANA Cloud premium plus package advertises AI innovations, they aren’t a precise match for all enterprises, much less reflective of AI needs outside of the core SAP digital backbone. You want AI to act on behalf of the enterprise, not just capabilities in a single ERP system,” Hays says.

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