TechCrunch

AUGUST 9, 2022

Convertedin says SMB e-commerce marketers that use its platform increase their return on ad spend (ROAS) by 2x and reduce customer acquisition costs (CAC) by 40%. Convertedin’s revenues from these businesses have been growing in “double-digits” month-over-month, Fergany said. Hence, the reason why Merak Capital backed the firm. “We

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TechCrunch

JUNE 29, 2022

Every day, the advertising world faces new challenges and opportunities. New platforms, mediums, M&A activity, privacy rules and ever-changing consumer behavior can all wreak havoc on the digital landscape. Most recently, media technology stocks have become highly volatile for a host of reasons.

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Technical Review Advertising Media Budget 204

TechCrunch

SEPTEMBER 14, 2021

It’s the perfect time to double down and invest in an area that has been largely ignored but is poised for major upside in the next few years: Digital creative ad technology. Consider how much has been spent over the 15 years on digital advertising mechanics such as targeting, serving, measuring and verification.

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Advertising Scalability Games Social 231

TechCrunch

MARCH 2, 2023

Wunderkind , a platform that enables brands to target web visitors through emails, texts and other digital advertising formats, today announced that it raised $76 million in a Series C round led by Neuberger Berman, the financial services company. Indeed, the case against behavioral marketing is stacking up.

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Marketing Advertising Artificial Inteligence Machine Learning 197

TechCrunch

JUNE 8, 2022

The platform includes some 2,400 integrations with tools (and the data that those tools generate) that companies might potentially use for their accounting, their digital advertising, their payments on websites, and more. “However marketing is an important function in all e-commerce companies.”

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Banking Fintech Advertising Retail 223

TechSoup

MAY 5, 2021

Between April and July of 2020, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built our first Nonprofit Digital Marketing Benchmark Survey.

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Nonprofit Advertising Digital Marketing Survey 75

TechCrunch

DECEMBER 15, 2021

“Our AI technology writes personalized invitations to ideal customers with personalized decks — inviting them to take a meeting,” explains founder and CEO Ravi Vadrevu. We disclaim this in the footer of our every interaction that our technology predicted their business email in real-time using machine learning patterns.”

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B2B Artificial Inteligence Meeting Marketing 237

TechSoup

FEBRUARY 10, 2023

In one way or another, all nonprofits have been faced with the challenge of adapting their marketing technology over the past few years. TechSoup, in collaboration with Tapp Network, sought to discover just how nonprofits were doing this in 2020 by conducting the 2020-2021 Nonprofit Digital Marketing Benchmark Study and Report.

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Nonprofit Advertising Digital Marketing Study 73

TechCrunch

MAY 6, 2022

However the government still hasn’t confirmed exactly when it expects to legislate to empower the Digital Markets Unit (DMU) — saying only that it will introduce legislation to put it on a statutory footing “in due course.”

Technical Review 158

Technical Review Digital Marketing Government Software Review 158

KitelyTech

OCTOBER 23, 2020

The modern age of technology has given the world a gift that cannot be overlooked by any business or consumer since it radically changed how we interact with each other. This is one of the reasons why digital marketing is important for modern companies. . Here is your business’ guide on digital marketing for survival.

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Digital Marketing Marketing eCommerce Advertising 52

CIO

SEPTEMBER 22, 2023

Deploying a DMP can be a great way for companies to navigate a business world dominated by data, and these platforms have become the lifeblood of digital marketing today. In these instances, data feeds come largely from advertising channels, and the reports they generate are designed to help marketers spend wisely.

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Data Advertising Report Marketing 158

TechCrunch

AUGUST 13, 2021

As the pandemic changed consumer behavior and regulations began to reshape digital marketing tools, advertisers are turning to retail media. “And like most things, there is a bad, a good and a much better way of doing things,” advises Cynthia Luo, head of marketing at e-commerce marketing stack Epsilo.

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Disaster Recovery Enterprise Technical Review Windows 268

TechCrunch

APRIL 6, 2021

Its ability to analyze data and turn that into intelligence for sales and marketing is what really sets it apart, she said. If you’re a podcaster, and you’re doing it to grow a large audience, monetize and sell advertising, the number of downloads is important,” Tjepkema told TechCrunch. More thoughts on growing podcasts.

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B2B Marketing Video Analytics 206

CIO

AUGUST 19, 2024

Girl Power Talk, specifically, offers services around client engagement, community management, digital marketing, custom software development, website and application design, system integration and optimization, and risk mitigation. We can help you build a technology team that’s more malleable and complimentary,” says Somal.

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Technical Review Digital Marketing Software Review Systems Review 178

TechCrunch

JANUARY 18, 2022

“A validation of Pixis’s product-market fit is the impressive growth rate the company has achieved in just three years since launching, buttressed by a loyal and engaged customer base of large global enterprises,” Saiprasad added. “We Taking a production-centric approach to enterprisewide AI adoption.

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Infrastructure Company Artificial Intelligence Artificial Inteligence 236

TechCrunch

DECEMBER 14, 2021

Wowzi, which connects social media users with advertisers and provides consumer insights, has secured a total of $3.2 We are also adding new product capabilities and features, as we continue to develop our technology and provide additional value to our communities,” he said.

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Media Social Internet Authentication 250

Perficient

SEPTEMBER 3, 2024

The world of Digital Marketing is challenging and always updating with new strategies. To stay on top of the competition, businesses need to leverage the latest technologies like Generative AI. In this blog, we’ll get to know what Generative AI is, how it works, and steps for using it in your digital marketing strategies.

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Digital Marketing Generative AI Marketing ChatGPT 52

TechCrunch

AUGUST 20, 2021

Bibb’s background is in digital marketing and brand building at companies like PopSugar, VSCO and S’well, while Raptis was on the founding team at fintech company Credible.com. Including the new round, the New York and Colorado-based company has brought in total funding of $4.5

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Technical Review Systems Review Fintech Construction 259

AWS Machine Learning - AI

MARCH 20, 2025

Lets take a closer look at how its driving this transformation Media asset analysis and monetization Companies in media and entertainment (M&E), advertising, gaming, and education own vast digital assets, such as videos, images, and audio files, and require efficient ways to analyze them.

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Data Generative AI Artificial Inteligence Compliance 109

O'Reilly Media - Ideas

APRIL 30, 2024

It’s difficult to argue with David Collingridge’s influential thesis that attempting to predict the risks posed by new technologies is a fool’s errand. We ought to heed Collingridge’s warning that technology evolves in uncertain ways. Amazon’s advertising business is a case in point.

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Artificial Inteligence Advertising Innovation Marketing 128

Capgemini

DECEMBER 30, 2022

AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions Neerav Vyas 30 Dec 2022. The changing privacy and marketing technology landscape continues to create more uncertainty in measuring marketing ROI.

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Advertising AWS Innovation Marketing 52

CTOvision

OCTOBER 9, 2015

Learning more about the impact big data is having on the world of ecommerce can ensure that your business is able to keep pace with changing trends and new technology. Focused marketing and personalized advertising. Here are four areas that big data impacts with ecommerce. Utilizing accurate data to make superior decisions.

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Big Data eCommerce Data eLearning 131

Perficient

JUNE 13, 2023

As privacy and security remain a top priority, major platforms like Google are working to phase out advertising cookies by as soon as the end of 2024. This is great news for data protection, but what does it mean for digital marketers? The consumer digital experience will be less personalized as a result.

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Advertising Analytics Digital Marketing Marketing 52

N2Growth Blog

JULY 31, 2024

It’s not just about stretching their expertise over a broad array of responsibilities; today’s CMOs are expected to be fluent in the complexities of technology and its rapid advancements. Furthermore, expertise in advanced analytics, machine learning, and artificial intelligence technologies is becoming a prerequisite.

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Marketing Artificial Inteligence Artificial Intelligence Advertising 114

Perficient

MARCH 5, 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Digital Marketing Trends Marketing Advertising 52

Capgemini

FEBRUARY 15, 2023

Capgemini’s advanced advertising solution leverages AWS Clean Rooms Dio Favatas 15 Feb 2023 Capgemini is excited to announce support for AWS Clean Rooms , an analytics service from Amazon Web Services (AWS). What are data clean rooms?

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Advertising AWS Artificial Inteligence Artificial Intelligence 52

TechCrunch

APRIL 19, 2022

It’s Jacquemin’s second venture after Local View, an advertising agency that specialized in “drive-to-store” digital marketing, or marketing aimed at attracting customers to a point of sale. “The SaaS management platform market is one that is both booming and complex,” Jacquemin said.

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Enterprise Software Review Technical Review Compliance 201

Hacker Earth Developers Blog

DECEMBER 7, 2018

Digital technologies development has been on a constant rise in the past several years. Technologies such as AR and VR were mere whispers at the beginning of the 21 st century. Today, we see these and other technologies all around us thanks to increased computing power and visionary inventors. Blockchain technology.

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Blockchain Digital Marketing Technical Review VR 113

Zensar

OCTOBER 22, 2018

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. Challenge associated: Longer purchase cycles and multiple touchpoints with prospects evolving over the longer run, managing the digital journey becomes complex and challenging. Pipeline driven digital marketing.

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Digital Marketing Marketing Enterprise B2C 40

TechCrunch

DECEMBER 3, 2020

Even Google is cutting its marketing budget in half. As marketers move forward, Forrester predicts marketing automation platforms will grow despite an overall decline in marketing technology investment. Automation platforms help marketers scale their communications.

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Marketing Data Budget Small Business 247

Perficient

MAY 17, 2023

With the Health and Human Services Department’s new guidance for payers and providers regarding the use of online analytics technologies, it is more important than ever for HCOs to choose an analytics tool that enables compliant and actionable data. LEARN MORE: PHI and Online Tracking Technologies 2.

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Healthcare Analytics Organization Compliance 111

Exadel

AUGUST 18, 2022

Mass marketing became the major means of reaching out to customers. By definition, mass marketing is an approach that focuses on advertising products or services to a large audience. Examples of mass marketing include billboards, television ads, radio ads, or printed media ads in newspapers and magazines. media channels.

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Marketing Strategy Development How To 98

Strategy Driven

NOVEMBER 7, 2021

American business owners and entrepreneurs spend around $400 billion on digital marketing annually. Most business owners are adamant about getting a great return on their marketing investments. The only way to accomplish this goal is by optimizing your marketing campaigns based on data and consumer behavior.

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Digital Marketing Marketing Strategy Media 38

Perficient

JANUARY 18, 2023

The importance of customer experience and the role of marketing technology. According to Salesforce’s recent State of Marketing 2020 report, 69% of customers now expect connected experiences. Leading research into MarTech today concludes that quality CX has three core elements: Personalised, proactive and unified marketing.

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Marketing Cloud Digital Marketing Advertising 69

TechCrunch

NOVEMBER 15, 2021

If your technology is solving a big problem for the people in the room they should want to know about it. Facebook and Instagram still remain amongst the cheapest marketing channels available. Most of the time there will be events in your industry that you can sponsor or speak at as an expert in the field.

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Budget Survey Marketing Course 240

Perficient

APRIL 20, 2023

However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table.

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Banking Marketing Digital Marketing Blockchain 69

Perficient

SEPTEMBER 24, 2024

Integrating ODP with another data sources like additional CRMs or marketing automation technology is very common for any business looking to maximize their marketing efforts and achieve maximum personalization. Create CTAs that are relevant to the referring advertisement.

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Data Advertising Analytics Tools 103