TechCrunch

OCTOBER 29, 2021

When brands sell through social media and other third-parties, they often spend millions of dollars to advertise on those platforms, yet have little or no knowledge of who their customers actually are. The demise of browser cookies could create a Golden Age of digital marketing.

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TechCrunch

JUNE 8, 2022

The platform includes some 2,400 integrations with tools (and the data that those tools generate) that companies might potentially use for their accounting, their digital advertising, their payments on websites, and more. “However marketing is an important function in all e-commerce companies.”

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TechCrunch

AUGUST 9, 2022

Convertedin says SMB e-commerce marketers that use its platform increase their return on ad spend (ROAS) by 2x and reduce customer acquisition costs (CAC) by 40%. Convertedin’s revenues from these businesses have been growing in “double-digits” month-over-month, Fergany said. Hence, the reason why Merak Capital backed the firm. “We

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TechCrunch

DECEMBER 15, 2022

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. It’s time to reconsider how you use Instagram’s advertising tools for your business. Angelina Liparteliani. Contributor.

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TechCrunch

MARCH 2, 2023

Wunderkind , a platform that enables brands to target web visitors through emails, texts and other digital advertising formats, today announced that it raised $76 million in a Series C round led by Neuberger Berman, the financial services company. Indeed, the case against behavioral marketing is stacking up.

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TechCrunch

APRIL 12, 2023

We provide our users with the ability to advertise through Facebook, Instagram, and other channels – all from their mobile devices in minutes,” added Bondarenko. Zeely’s team of 11 consists of Bondarenko and co-founders Dmytro Samoiliuk (CEO) and Yaroslav Samoiliuk (COO).

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TechCrunch

SEPTEMBER 30, 2022

“Back in 2016, we were running a digital marketing agency in the U.K. Lunio has more than 1,000 customers covering over 10,000 individual advertising accounts, Andrew claims. and working closely with one of their top clients, Segev Hochberg,” Andrew told TechCrunch in an email interview.

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TechCrunch

FEBRUARY 23, 2022

Users get a dashboard where they can compare to, for example, an apparel company spending $100,000 a month on digital marketing with average order values of a certain amount and get a graph of how that has moved over time. Customers connect their data, it is placed into various verticals and tagged in different ways.

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TechCrunch

NOVEMBER 10, 2021

Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. The Three Qualities Twitter’s Next CEO Must Have. How To Win The Attention Of Potential Investors.

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CIO

AUGUST 19, 2024

Girl Power Talk, specifically, offers services around client engagement, community management, digital marketing, custom software development, website and application design, system integration and optimization, and risk mitigation. I truly feel valued as an individual here.”

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TechCrunch

JUNE 29, 2022

I came across the ‘ad for equity model,’ a barter deal where media houses take a certain stake in companies in return for advertising and promotions on their platform.” Vasa told TechCrunch he co-founded GetVantage after working as chief growth officer at fintech Itzcash. “I

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TechCrunch

DECEMBER 14, 2021

Wowzi, which connects social media users with advertisers and provides consumer insights, has secured a total of $3.2 Wowzi makes it possible for brands to partner with social media users for marketing campaigns. This a new form of digital marketing that pivots from the norm of using celebrities for marketing campaigns.

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TechCrunch

JANUARY 18, 2022

“A validation of Pixis’s product-market fit is the impressive growth rate the company has achieved in just three years since launching, buttressed by a loyal and engaged customer base of large global enterprises,” Saiprasad added. “We

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TechCrunch

JUNE 9, 2022

With knowledge gleaned from experience at a B2B startup — coupled with the uncertain state of the current economy — we have developed an acute understanding of just how crucial it is to constantly monitor advertising results as a barometer for growth.

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TechCrunch

DECEMBER 15, 2021

The SaaS is “nearing” its first 100 customers at this stage, per Vadrevu, who says the best markets for the product so far are technology, marketing & advertising, IT & Infrastructure. “using Google SEM, digital marketing, sales tools, etc to get the same ROI”).

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TechCrunch

DECEMBER 15, 2022

In a case study based on Instagram campaigns for a site that facilitates bookings for freelance beauty professionals, digital marketer Angelina Liparteliani looked at Instagram Reels, Feed Posts and Stories. to 17 cents. “Definitely don’t chase trends,” advises Liparteliani. Do you want that slice triangle or square?

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TechCrunch

JULY 29, 2021

Especially in growth marketing, there are a lot of things you can do to gain short-term results. For example, running aggressive advertising campaigns in the early stages to acquire new users in sectors that you know won’t benefit considerably from your product. As the pandemic continues, what trends are you seeing in growth marketing?

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TechCrunch

AUGUST 13, 2021

As the pandemic changed consumer behavior and regulations began to reshape digital marketing tools, advertisers are turning to retail media. “And like most things, there is a bad, a good and a much better way of doing things,” advises Cynthia Luo, head of marketing at e-commerce marketing stack Epsilo.

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TechCrunch

MAY 9, 2022

As e-commerce is the largest rival of mobile apps in terms of digital advertising, reduced e-commerce ads frees up the market for apps, which allows app campaigns to get more reach for less money. You get a more expensive audience. The business period of e-commerce ends right after Christmas, when mobile apps come into play.

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TechCrunch

SEPTEMBER 15, 2021

As a rule of thumb, incrementality checks should constantly be performed in growth marketing. It gives an important read on whether advertising dollars are bringing in users that wouldn’t have converted had they not seen an ad. The landscape of iOS 14 is constantly changing but this should apply for the immediate future.

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TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Setting aside the holiday spirit, this has been a difficult year for growth professionals.

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TechCrunch

JULY 12, 2021

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. 5 companies doing growth marketing right. Mark Spera. Contributor. Share on Twitter. More posts by this contributor.

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TechCrunch

AUGUST 2, 2021

Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. Stewart Hillhouse. Contributor. Share on Twitter.

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TechCrunch

OCTOBER 8, 2021

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. In growth marketing, signal determines success. Having spent time in the trenches with many startups, I’ve been lucky to see why many growth marketing engines don’t work correctly.

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TechCrunch

OCTOBER 8, 2021

Ryan Narod leads marketing at Mutiny , a no-code AI platform that helps marketers convert their top-of-funnel demand into revenue, without engineers. Ryan Narod. Contributor. Share on Twitter.

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TechCrunch

JULY 22, 2021

Sendlane , a San Diego-based multichannel marketing automation platform, announced Thursday it raised $20 million in Series A funding. Five Elms Capital and others invested in the round to give Sendlane total funding of $23 million since the company was founded in 2018.

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TechCrunch

NOVEMBER 15, 2021

Or, they could use the funds to kick-start their 2022 marketing efforts. What could an early-stage founder do with a $25,000 investment? Hypothetically, they could use that money to buy 50 Herman Miller Aeron chairs or five top-of-the-line MacBook Pros for the engineering team.

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TechCrunch

FEBRUARY 17, 2022

Amanda Milligan is head of marketing at Stacker Studio , a newsroom and newswire that partners with brands to create and distribute content to high-quality news publications, earning brand authority and links. 6 reasons why reporters aren’t interested in your content marketing. Amanda Milligan. Contributor. Share on Twitter.

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