Advertising Business Intelligence Technology 
CTOvision
MARCH 13, 2015
It has been in the business intelligence sector competing with capabilities from Business Objects, Microstrategy and Oracle. While still considered by many to be associated with the legacy technology world, IBM has been investing in improving Cognos and we regard it as a function worth tracking. Flexible deployment.
O'Reilly Media - Data
APRIL 3, 2018
Strata Data London will introduce technologies and techniques; showcase use cases; and highlight the importance of ethics, privacy, and security. Companies continue to use data to improve decision-making (business intelligence and analytics) and for automation (machine learning and AI). Media and Advertising sessions.
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O'Reilly Media - Ideas
FEBRUARY 11, 2019
Highlights and use cases from companies that are building the technologies needed to sustain their use of analytics and machine learning. In this post, I’ll describe some of the core technologies and tools companies are beginning to evaluate and build. Graph technologies and analytics. Foundational data technologies.
TechCrunch
MARCH 26, 2021
It’s time to abandon business intelligence tools. ” It’s time to abandon business intelligence tools. Despite all of the pomp and promises about the potential for AR and VR, there isn’t a clear understanding of market demand for bringing the technology to cars, trucks and passenger vans.
O'Reilly Media - Data
JULY 23, 2018
Interest in machine learning (ML) has been growing steadily , and many companies and organizations are aware of the potential impact these tools and technologies can have on their underlying operations and processes. Understanding key technologies and methods. Machine Learning in the enterprise". Blockchain and decentralization".
TechCrunch
APRIL 6, 2021
Its ability to analyze data and turn that into intelligence for sales and marketing is what really sets it apart, she said. If you’re a podcaster, and you’re doing it to grow a large audience, monetize and sell advertising, the number of downloads is important,” Tjepkema told TechCrunch. More thoughts on growing podcasts.
CIO
SEPTEMBER 22, 2023
In these instances, data feeds come largely from advertising channels, and the reports they generate are designed to help marketers spend wisely. Some major advertising platforms offer DMPs that house elaborate tools for squeezing the best performance out of their channels. What are the benefits of data management platforms?
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