Advertising Business Intelligence Strategy 
TechCrunch
MAY 9, 2022
Business intelligence is an increasingly well-funded category in the software-as-a-service market. By handling large amounts of data to analyze and benchmark lines of business, BI promises to help identify, develop, and otherwise create new revenue opportunities.
CIO
SEPTEMBER 22, 2023
The term “data management platform” can be confusing because, while it sounds like a generalized product that works with all forms of data as part of generalized data management strategies, the term has been more narrowly defined of late as one targeted to marketing departments’ needs. What are the benefits of data management platforms?
TechCrunch
DECEMBER 14, 2021
A lot of companies have been working on their data strategy to gain some insights. After that, there are different business intelligence, reporting and data visualization tools that help you take advantage of the data that you have stored in your warehouse. Essentially, it should feel like playing Cities Skylines.
N2Growth Blog
JANUARY 23, 2018
Some business leaders eager to keep a competitive advantage often invest in new technologies without fully understanding how to harness their potential or fully considering how digital technologies will meet the company’s needs. Digital transformation starts at a strategic level with leadership being committed to change.
Altexsoft
JANUARY 17, 2023
Property promotion – vacation rental management companies use a wide range of marketing techniques to advertise and promote their properties. Analytics and revenue management – managing companies monitor performance of properties under their control and use various revenue management strategies to maximize profits (e.g.,
Altexsoft
MARCH 26, 2021
To survive the crisis, hoteliers have to take measures, i.e., prioritize cleaning procedures, adopt contactless technologies — and reconsider their distribution strategy. Metasearch engines get their revenue from advertising. It allows to reduce the risk of inefficient spending as advertisers pay on performance.
Battery Ventures
JUNE 29, 2020
The media and advertising landscape has become far more complicated for marketers over the last several years, given the rise of social media and other new platforms. Non-online platforms like out-of-home advertising are also relative bargains now, other panelists noted, given recent stay-at-home orders.
Expert insights. Personalized for you.
215 
Let's personalize your content